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Tackling the Problem of Repurposing Web Content

In the spring of 2003 we began looking at alternatives that would simplify and streamline the process of updating the university's web pages. Specifically, we wanted a straightforward way to repurpose content across pages. At the same time, we needed a solution that would allow stakeholders outside the IT department to contribute and maintain website content without having to become technical experts. Because the IT department would support the technology chosen, it was decided that IT would make the decisions. Several key staff from marketing, which is responsible for site design and usability, were also involved in the process.

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