Recorded Webcasts

All about RSS in Higher Ed - What It Is and How It Fits into Your Communications Strategy

Recording date: Wednesday, November 2, 2005 12:00pm Pacific Daylight Time (GMT -07:00, San Francisco)

Panelist information: Lance Merker, President and CEO, WebsiteASP, Inc.

Duration: 30 mins

Description: You may have heard the buzz about RSS (Real Simple Syndication). RSS is quickly gaining popularity as the easiest way to get the latest information from the Web. But, is RSS just another technology fad or is it potentially the most powerful communications tool you have to market your institution and communicate with students, faculty, alumni and prospective students?

This informative webcast will help demystify RSS and discuss its practical application to recruiting, marketing and communications. Topics include:

• RSS and content syndication - what is syndication, how does it work and why is it important
• How RSS is being used by colleges and universities today
• How to implement RSS on your campus
• Role of RSS in your marketing and communications strategy

If you're responsible for marketing, recruiting or communications for your institution, this is your opportunity to quickly get up to speed on this emerging trend in higher education communications.

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