Recorded Webcasts

Creating an Effective Web Content Strategy: It's All about the User, Right? But, What about Your Brand Strategy?

Recording date: Wednesday, November 8, 2006 11:00am Pacific Standard Time (GMT -08:00, San Francisco)

Panelist information: Stephanie Geyer, Executive Consultant, Noel-Levitz

Duration: 40 mins

Description: Are user needs really at odds with your message delivery goals? Can you meet the needs of your prospective student site users and be sure they "get" your institution's points of distinction?

This webcast offers insight into how you can clarify the web content needs of prospective students while integrating memorable messages from your brand platform. Ms. Geyer will share national research on the content goals of prospective students and ideas to implement on your site, including suggestions for:

• Crafting content that matters to students
• Creating new opportunities through content and functionality to deliver your messages
• Extending brand-centric content into your e-communications

If you're trying to create content for your website that balances the needs of all of your stakeholders, then this webcast is for you!

This webcast is ideal for professionals in Admissions, Marketing and Communications, and Web Development.

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