Recorded Webcasts

Driving Enrollment: Tools and Strategies for Improving Your Website's Recruiting Performance

Recording date: Wednesday, October 5, 2005 11:00am Pacific Daylight Time (GMT -07:00, San Francisco)

Panelist information: John Stapleton, Paskill, Stapleton & Lord

Duration: 36 mins

Description: During this third webcast in the "Trends in Higher Education Marketing" series, learn about simple tools and techniques to improve your website's ability to attract, manage and communicate with target student pools. Topics discussed include:

• Search engine optimization
• Laser-like strategies to increase your web effectiveness
• Increasing site personalization (i.e., microsites, email marketing, etc.)

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