Recorded Webcasts

Extension Campus Marketing: Strategies and Tactics for Using the Web to Build Your Prospect Pool

Recording date: Wednesday, February 7, 2007 11:00am Pacific Standard Time (GMT -08:00, San Francisco)

Panelist information: Jim Paskill, President, Paskill, Stapleton & Lord, Inc.

Duration: 38 mins

Description: Marketing an extension campus is a challenge, and generating solid applications is even more so. The environment is so very different from traditional undergraduate marketing. Building the prospect pool requires different approaches from the mass media and mailing efforts of only 5 years ago. The marketplace requires you to look at this differently, to utilize new resources and allocate budgets accordingly.

This webcast identifies approaches that will help you meet your goals. Some of the questions Mr. Paskill will answer include:

• How influential is web marketing with this audience?
• What are the various options, as well as pros and cons of different Internet approaches?
• How do I effectively integrate the Web with traditional media and overall institutional marketing?

This webcast includes valuable information for Directors of Marketing, VPs and AVPs for Enrollment and Admissions at extension campuses.

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