Recorded Webcasts
Recording date: Wednesday, February 15, 2006 11:00am Pacific Standard Time (GMT -08:00, San Francisco)
Panelist information: Jim Paskill, Paskill Stapleton & Lord
Duration: 36 mins
Description: Recent declines in international graduate enrollment, combined with other economic factors, are changing the landscape for graduate admissions professionals, as well as those involved in promoting part-time education. Now more than ever, it's critical that institutions be able to effectively reach and market to adult learners.
This webcast will provide you with some of the best methods for recruiting adult learners and will examine the unique challenges involved in marketing to adults and part-time students. Topics discussed include:
- Adult learners: Who are they? Where are they? How do you reach them?
- How do we build the relationship?
- Role of the website and email
- Top three mistakes when marketing to adults and how to avoid them
This webcast is ideal for those in Graduate Admissions, Marketing, Adult and Continuing Education Professionals, and Webmasters.
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