Recorded Webcasts

Redefining the Viewbook: Communication Strategies and Tactics to Reach Today's Students and Parents

Recording date: Wednesday, September 28, 2005 11:00am Pacific Daylight Time (GMT -07:00, San Francisco)

Panelist information: John Stapleton, Paskill Stapleton & Lord

Duration: 39 mins

Description: During this second webcast in the "Trends in Higher Education Marketing" series, learn what mix of publications and online methods (websites, emails) are effective at reaching today's students and parents. Also, learn which contact strategies and schedules work best. Topics discussed include:

• Integrated marketing - how your website and viewbook most effectively work together
• Seven issues important to Millennials and how you address them
• Beyond the viewbook - what else do you need?

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