Recorded Webcasts

Technology in Higher Education - The Case for CRM and CMS

Recording date: Wednesday, April 11, 2007 11:00am Pacific Daylight Time (GMT -07:00, San Francisco)

Panelist information: Sasha Peterson, Hobsons EMT and Lance Merker, President and CEO, OmniUpdate, Inc.

Duration: 41 mins

Description: Colleges and universities are undergoing a fundamental shift in how they operate and interact with their prospective student audience. It's now happening on the web! That's why many of today's leading institutions are now implementing technologies including Customer Relationship Management (CRM) solutions and Web Content Management Systems (CMS) to help keep pace with student needs.

This webcast discusses the trends in methods used to service prospective students and applicants and how a CRM application might be applied. Learn which lessons can be taken from the commercial world, points to consider when evaluating a CRM solution and current practices of progressive institutions around the country.

And, to help improve your Web presence, find out why a CMS is a "must-have" tool for today's higher education marketing, communications and admissions professionals. See how implementing and using a CMS to manage your content is easier than you might think!

This webcast is ideal for Admissions Officers, Enrollment Managers, Marketing/Communications professionals and Webmasters.

Watch recording