Recorded Webcasts

Trends and Tactics in Higher Education Marketing

Recording date: Wednesday, September 14, 2005 11:00am Pacific Daylight Time (GMT -07:00, San Francisco)

Panelist information: John Stapleton, Paskill Stapleton & Lord

Duration: 41 mins

Description: Research and experience has shown that families are searching for colleges and universities earlier than ever before and that their first contact with a school is usually through their website. This change in how students find you and you find students is universal, irreversible and profound. So profound in fact, that in just a short time, the Web is outmoding traditional communications flow and methods.

This webcast will help you and your staff learn how best to take advantage of this change and will discuss the following:

• Marketing trends - what they mean for admissions and communications staff
• Successful strategies and tactics - how to take advantage of the shift to the web
• Budget and communications-flow implications

Watch recording