Recorded Webcasts

What's the Good Word - Effective Keyword Selection for Search Engine Marketing in Higher Education

Recording date: Wednesday, January 25, 2006 11:00 am
      Pacific Standard Time (GMT -08:00, San Francisco)

Panelist information: Mark Shay, President and CEO, Educational Directories Unlimited, Inc.

Duration: 43 mins

Description: Search engines have become a significant component of a successful online marketing campaign. And, effective keyword selection is vital to the success of your Search engine marketing campaign. But as you might have already discovered, selecting the right keywords is a complex mix of creativity and analysis. This webcast will offer insight on perfecting the art and science of keyword selection. Topics discussed include:

• Major Search engines - what do you need to know about how they work  
• Free vs. paid campaigns - which is right for you  
• Techniques for determining keyword competition  
• ROI: how to measure and evaluate the cost-effectiveness of keywords  
• Tips for making your website an effective destination

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