The summer between junior and senior year is pivotal in terms of a student's college selection process. Test scores arrive. Talks about money transpire. College visits take place. And minds change. As they transition from prospects to inquirers to applicants, students' online behavior related to the college search changes, too.
This 2016 E-Expectations report from Ruffalo Noel Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA examines the differences in how college-bound students used the digital tools at their disposal from the spring of their junior year to the fall and spring of their senior year.