OUTC15

 

Program Details

Tuesday, March 3, 2015

7:45 AM - 8:45 AM

Garden I, II, III and Garden Patio

Breakfast


8:45 AM - 9:00 AM

Plaza Ballroom

Recap and Customer Award

Lance Merker, President and CEO, OmniUpdate
In our Day 2 opening session, Lance will recap the most memorable moments of the conference thus far and discuss logistics for the day ahead. Additionally, he will present the Customer of the Year award to one of our amazing customers.

9:15 AM - 10:00 AM

Plaza Ballroom

SEO: How to Use Everyday Techniques to Increase Website Traffic

Robin Kelly, Webmaster, The University of Texas at Tyler
In this session, learn how to incorporate Search Engine Optimization strategies into your everyday workload. After an overview of how search engines work, Robin will share easy day-to-day steps you can implement to increase website traffic. Attend this session to learn 25 steps that truly impact your SEO, including writing for the web, structuring your website, training your users, finding the right keywords, and incorporating social media into your overall SEO strategy. Don't miss this session full of tips and techniques!

9:15 AM - 10:00 AM

Pacific Room

This Old Campus Template: How to Remodel Your University's Online Home While Still Living In It

Brenden Sparks, Front End Web Developer, San Jose State University
Ongoing building, construction, retrofitting, and remodeling are commonplace at a university, but nobody in the community is going to accept a "Please pardon our dust!" sign hanging on the campus home page. Since becoming an OmniUpdate customer in 2011 and finishing a campus-wide migration to OU Campus in 2012, San Jose State University has completed two large-scale infrastructure changes within OU Campus. Brenden, one of the 3-person Web Services team at SJSU, will share project planning strategies, specific template techniques, and code examples, as well as lessons learned from updating the XSL, CSS, and server-side includes across hundreds of websites and thousands of individual pages.

9:15 AM - 10:00 AM

Patio Room

A Fresh Perspective on Responsive Web Design

Josh Palmeri, Front End Web Developer, Stony Brook University
Responsive Web Design (RWD) has been quite the trend in web development since Ethan Marcotte introduced the term in 2010. As people of the web, we have used the term so frequently in recent years, but do we understand what it really means to implement RWD effectively and sensibly? Using real-world examples from projects completed at SUNY Stony Brook, Josh will offer a fresh look at RWD, along with valuable tips, tools, and techniques to execute a successful RWD initiative. The session will offer a new way of viewing the design and development process when "going responsive," and you'll walk away with the tools necessary to do RWD successfully!

9:15 AM - 10:00 AM

Terrace Room

Creating a Low-Cost Usability Lab

Amanda Crittenden, Web Developer, University of Utah
Improve your website with usability testing! Analytics, usability, and accessibility tests are each essential to ensure your website is up to par. Amanda will explain what analytics, usability, and accessibility measure, and how to combine the results for an overall picture. Learn about the University of Utah Marriott Library's low-cost usability lab and find out what it will take to set up your own. A usability lab can benefit not only your own website, but also students, faculty, staff, and departments across campus. Attend this session to learn how to use OU Campus tools to synthesize usability lab results for a better, more relevant, and robust site.

10:00 AM - 10:15 AM

Plaza Arbor

Refreshment Break


10:15 AM - 11:00 AM

Plaza Ballroom

Creating Effective Landing Pages to Support Email Campaigns and Improve Engagement

Stephanie Geyer, Vice President, Web Strategy and Interactive Marketing Services, Noel-Levitz
Vaughn Shinkus, Executive Consultant, Noel-Levitz
Are you using landing pages with your email campaigns? If you want users to engage with your content and complete your calls-to-action, this is an essential strategy. This session will offer tried and tested approaches to the creation of effective landing pages for use in email and paid interactive marketing campaigns. Stephanie and Vaughn will share examples from their extensive client work, including ideas for testing and analysis. This is a must-attend session for those wanting to utilize landing pages productively.

10:15 AM - 11:00 AM

Pacific Room

Web Based Digital Signage System

Nic Winn, IT Analyst, University of Tennessee Health Science Center
Learn how to switch from a complicated, expensive digital signage system to a simple OU Campus driven system. The University of Tennessee Health Science Center has experience with Cisco DMS, a digital signage system that uses screens, media players, a media server, and proprietary software. However, they found a way to create their own DMS using only the existing screens and network while swapping out the media players for a Raspberry Pi. Attend this session to learn how a browser on a single-board computer, like Raspberry Pi, can be set to access tailored content for its location. Nic will show how to set up responsive web pages in OU Campus that contain common assets and unique content, and how to use the pages for horizontal or vertical screens of varying sizes. Attend to find out how to migrate signage into the web, so your displayed content is accessible, interactive, and easy to update.

10:15 AM - 11:00 AM

Patio Room

Information Architecture: The Steps to a Smooth Redesign

Cecelia Thomas, Communications Web Manager, Georgia Regents University
Diane Kuehn, President & CEO, VisionPoint Marketing
The foundation of a successful website from a user's perspective is rarely the technology nor the design. The information architecture (IA) is the base upon which a website is built, and yet IA is often overlooked during a web redesign project. After an overview of IA, Cecelia and Diane will walk you through the steps needed to properly structure your IA. Learn about site maps and page schematics that facilitate a smooth implementation of a redesigned website into OU Campus.

10:15 AM - 11:00 AM

Terrace Room

Designing and Implementing for Web Accessibility: Pain-Free Compliance with ADA

Stephen C. Fornal, Web Developer, Tarrant County College
In the higher education web design environment, accessibility is paramount. You must comply with federal guidelines, such as Section 508 of the ADA. Woefully, most institutions fail to meet these standards. The web team at Tarrant County College endeavored to greatly improve their accessibility by conducting extensive research and meeting with disabled users to experience firsthand how they access web content. In this session, Stephen will discuss their testing and research processes, the results, and best practices garnered from this initiative. Learn about a diverse collection of techniques and quick fixes that you can implement into your website immediately. Find out how to improve accessibility in your existing site, how to guide decisions in a redesign, and most importantly, how to guarantee equality of access for all students on your campus.

11:15 AM - 12:00 PM

Plaza Ballroom

Developing User Personas and Scenarios During a Website Redesign

Jason Cash, Director of Web Communications, Hope College
As they started their redesign project, Hope College developed 15 user personas and related scenarios to better understand the experience of various website audiences. In addition to creating and distributing a survey to the college community and alumni, Hope College conducted extensive focus groups with faculty, staff, and students to glean information about users and behaviors. Jason will describe how they used these personas and scenarios to make better informed decisions on their content strategy, structure, and design. Attend this session to hear about each persona, equipped with its own personality, interaction habits, attitudes, questions, and concerns.

11:15 AM - 12:00 PM

Pacific Room

Custom Maps Integrated with Campus Data

C. Daniel Chase, Lead Web Administrator, The University of Tennessee at Chattanooga
There's no denying it – campus maps are important. Students need to locate their classes, visitors need to find offices and performance venues, and prospective students need to view the campus layout. It's time to move away from static PDFs and toward dynamic maps integrated into your site. In this session, Dan will overview how to directly integrate data from GIS systems and separate data stores, such as a database or XML maintained in OU Campus. Learn how to embed open data maps into your web pages and customize them with locations, bus routes, accessible routes, and more. Additionally, find out how to edit your underlying base map using open source tools.

11:15 AM - 12:00 PM

Patio Room

Unified Messaging: Reaching Our Students and Staff Wherever They Are

Eric Turner, Supervisor of Web & Portal Services, Mt. San Antonio College
Learn how Mt. SAC uses OU Campus to reach students with messages and announcements that appear simultaneously all over campus, including the website, digital marquees, smart phones, Twitter, and Facebook. After an overview of the process used to create and distribute content, Eric will give a live demonstration of everything from message creation to delivery. Find out how to disseminate important information simply and efficiently with OU Campus forms and Really Simple Syndication (RSS) feeds.

11:15 AM - 12:00 PM

Terrace Room

OU Search: A Better Search Solution

John Richardson, Supervisor of Web Development and Social Media, Oklahoma City Community College
Andrew Soderberg, Vice President of Customer Support, OmniUpdate
OU Search was re-launched in January and is now faster and better than ever. It allows for searching more than 100 file types; offers options for word form, proximity, and ranking; and enables parametric capabilities. Oklahoma City Community College was one of the first institutions to implement the new OU Search. John will discuss the shortcomings of their previous search tool and how replacing it cost-effectively improved their institution's search experience. Andrew will show how easy it is to use the new OU Search and to add high-quality search results to your website.

12:00 PM - 1:00 PM

Plaza Arbor

Lunch


1:15 PM - 2:00 PM

Plaza Ballroom

Electronic Publications: Moving from Print to Digital

Ali Williams, Director of Creative Services, University of Arkansas
In higher education, we are all expected to do more with less. Finding ways to cut costs while streamlining and automating processes is invaluable. In this presentation, learn how to save time and money by switching to electronic publications. Ali will discuss the transition from print to digital of the University of Arkansas J. William Fulbright College of Arts and Sciences' quarterly publication, The Fulbright Review. Alongside the move to a digital platform came a redesign of the brand. Learn how they crafted the message to meet the goals of the college, created a corresponding email campaign, used analytics to shape future messages, and used OU Campus to manage the content.

1:15 PM - 2:00 PM

Pacific Room

Retraining the Army: Training Our 420+ Users on OU Campus v10 in Less than 4 Weeks

Mallory Snyder, Web Developer, Utah Valley University
When Utah Valley University decided to move to OU Campus v10, one of their main concerns was how to train/retrain all their content contributors and Site Managers. Having over 420 users in their Web Community, this was no small task. With the use of their Web Community communication channels and website, they were able to easily retrain this army of users within a 4-week period. Come learn how they attacked the problem, the resources they needed, and how they overcame the onslaught of training needs right after the launch of OU Campus v10.

1:15 PM - 2:00 PM

Patio Room

Re(Align + Design) with a Firm "Foundation"

C. Todd Barber, Director, ITS Web Services, University of Tennessee Health Science Center
When the University of Tennessee Health Science Center started their website redesign project, the Web Services team decided to go one step further and "realign" the website with the overall university strategy and mission. This involved creating new strategies for content, technology, design, and architecture. Implementing Foundation to make their pages responsive, they built templates with page properties to drive multiple layout opportunities. Todd will share the technical aspects behind their redesign and the strategic plans that guided their realignment. 

1:15 PM - 2:00 PM | 3:15 PM - 5:00 PM

Terrace Room

End-User Training 

Brandon Scheirman, Instructional Designer, OmniUpdate
In this hands-on training workshop, you will learn how to update content using OU Campus version 10. You will become familiar with the OU Campus interface as you create, edit, and publish pages. Following the guided presentation, you will log in to your own OU Campus sandbox to practice end-user features and functionalities. This workshop will show you how to create new pages and sections using templates, manage your checked-out content, and create and update all Asset types, including forms and image galleries. Furthermore, you will learn how to use features that may be unique to your end-user experience. This workshop is perfect for customers who are new to OU Campus, users who want a fresh look at version 10, trainers who want tips to use in their own training sessions, or seasoned users who need a refresher on end-user functionality. 

Prerequisites:
This workshop requires familiarity with a word processor and basic browser skills.
Track: Non-Technical Beginner

2:15 PM - 3:00 PM

Plaza Ballroom

Development Roadmap

Join us as our product developers reveal upcoming plans for OU Campus. Learn where OmniUpdate is headed in 2015 and what you can expect with upcoming releases. Throughout the years, customer input has helped us shape the future of OU Campus. Attend this session to learn what this future holds.

3:00 PM - 3:15 PM

Plaza Arbor

Refreshment Break


3:15 PM - 5:00 PM

Plaza Ballroom

Developer Meeting

This meeting will focus on the technical development of OU Campus. Attend this meeting to learn more about the future of OU Campus from a development standpoint. If you are interested in being a beta tester for upcoming product feature releases, please contact Shahab Lashkari at slashkari@omniupdate.com.

3:15 PM - 4:00 PM & 4:15 PM - 5:00 PM

Pacific & Patio Rooms

Topic Tables

Topic tables are designed to bring users together in a collaborative setting to discuss specific items of interest. At each table, a presenter will share experiences, tips, and strategies about a specific topic. The informal nature of these sessions will allow for more in-depth Q&A, teamwork, and brainstorming. To allow attendees to visit multiple tables, all topic tables will be held from 3:15 PM - 4:00 PM and will be repeated from 4:15 PM - 5:00 PM. 

Creating a Great User Experience

Patio Room

Ellen Kanner, CCO, Kanner Kreative
Understanding your audience is paramount to the success of your college website. During this topic table, Ellen will discuss steps you need to take to craft a website that meets your users' needs. Learn how to get stakeholders to understand that the student voice is the voice that really matters. Ellen will explain strategies for getting administrators, faculty, and staff on board with creating content and style that ultimately provides a great experience for the right audience.

Emergency Notifications

Patio Room

Robert Kiffe, Senior Web Developer, OmniUpdate
When emergencies arise, the quick, consistent dissemination of accurate information from campus officials is important. During this topic table, learn how to use OU Campus to instantly update your website with custom alerts or emergency information. Robert will discuss how to integrate an external notification system such as Rave or e2Campus to alert faculty, staff, and students about emergency situations.

How to Create a Web Standards Guide

Patio Room

Don Donoughe, Creative Director, Donoughe Design
Maintaining your site is easier if your team understands the system and how it works. A comprehensive Web Standards Guide can be a key part of training and communicating to your staff the importance of maintaining consistency. Join Don as he shows examples of these documents and discusses how to customize a guide so it is useful to your team. He will talk about the process and the level of detail that is needed in order to document your site.

Identifying and Addressing Faculty Needs and Concerns

Patio Room

Nathan Gerber, Director – Web Development Services, Utah Valley University
Colleen Greene, Marketing & Systems Librarian, Pollak Library, California State University, Fullerton
Does your campus run into faculty resistance when dealing with web governance, design, and content workflows? Do your faculty express frustration about your website and web processes not meeting their needs? Are you aware of what types of expertise your faculty can provide to your web team? Nathan and Colleen will share some of the key ways they partner with faculty on their respective campuses and will facilitate a discussion to gauge interest for a more comprehensive focus on this topic at next year's conference.

Interactive Campus Maps

Patio Room

Todd James, CFO, nuCloud
Your campus is a beautiful and tangible asset — it's where the majority of your constituents' experiences happen — so it's important to show it off. It's amazing what a beautiful campus map illustration with an overlay of engaging content can do. You can effectively share your institution's story and turn your campus map into a compelling recruitment tool that is valuable for all audiences. During this topic table, Todd will look at how institutions are getting the most they can out of marketing their campus on their website with nuCloud's interactive campus map solution.

Lead Qualification and Nurturing

Patio Room

Chris Herring, Director of Digital Marketing, BarkleyREI
Zach Braham, Senior Account Director, BarkleyREI
Does any of the following sound familiar? Your marketing efforts generate leads and admissions is slow to respond. Admissions asks for more data points on leads. Purchased lists and co-registration tactics are not yielding applications at the same rate. Performance metrics don't match up. Visit this topic table to learn how to close the marketing to admissions gap using lead qualification and lead nurturing models. Learn why it is critical to transition to 1st Party lead generation models. Chris and Zach will share how others are addressing these common issues by leveraging websites, marketing automation, email, retargeting, and analytics to increase the quality contact to increase conversion.

OU Campus Learning Resources

Patio Room

Lila Bronson, Training Manager, OmniUpdate
Join Lila for a discussion about the various resources and tools available to support learning and training on OU Campus. Resources that will be discussed include the Support Site, LMS, customer training options, and HelpDesk tools. Lila will explain the different training services available to both administrators and end users, and she will provide an overview on how to use each tool. Also, please bring any input on how OmniUpdate can improve learning and support materials going forward. This topic table is useful for brand-new customers in v10 and those transitioning from version 9 who will be retraining users in the new system.

OU Search

Patio Room

Andrew Soderberg, Vice President of Customer Support, OmniUpdate
OmniUpdate's new and improved search solution is here! Join Andrew as he demonstrates how your site visitors can quickly and easily find exactly what they need, as well as how the new and improved OU Search module vastly exceeds the most popular search solutions out there. During this topic table, learn about the new parametric search ability, unique new features, and how implementing your new search is more seamless than ever.

Reaping Rewards with XSL and OU Campus

Pacific Room

Brandon Avery, Senior Web Developer, OmniUpdate
XSL is a flexible transformation language that can be used to manipulate multiple inputs into one or more complex outputs. It also requires less code than other languages to perform the same function. Join Brandon as he discusses a variety of best practices, such as how to approach writing new code, how to update existing code, and how to use file structure to reduce your code maintenance. Bring your XSL-related queries and be prepared to dig in.

Securing Your Web Pages Against XSS and SQL Injection Attacks

Pacific Room

James Mbewe, Web Developer, The University of Texas at Tyler
With the increase in cyber-attacks, it is more important than ever to understand how the attacks occur and how to protect your web pages and servers. During this topic table, James will discuss form data validation (client and server-side) and best practices for preventing XSS code injection in web pages. Learn how to guard against SQL injections and how to secure your Windows/Apache web server.

SEO + Writing for the Web

Pacific Room

Stephanie Geyer, Vice President, Web Strategy and Interactive Marketing Services, Noel-Levitz
Vaughn Shinkus, Executive Consultant, Noel-Levitz
When paired together, solid web content and effective SEO practices can take your marketing efforts to new heights. During this topic table, learn why both of these elements are so important and what you can do, right now, to make a difference. Stephanie and Vaughn will discuss how to build and sustain an effective SEO plan, plus they will share best practices when writing for the web. Learn about content-writing strategies, how to best integrate SEO into your content, tips on writing for the market, and the importance of considering the venue — especially for mobile users.

Seven Important Things to Consider Before You Redesign

Pacific Room

John Stapleton, Principal & Operations Director, Paskill Stapleton & Lord
Bill Hurlburt, Vice President, Interactive Services, Paskill Stapleton & Lord
Given the economic situation in the country and the uncertainty it has brought to many colleges and universities, a website redesign may be more important than ever in attracting prospective students and donors to your website. So even though you know it will be well spent, the rub lies in spending dollars and time in these same uncertain times. Before undertaking a redesign, learn what homework is necessary to guarantee your ROI.

Social Media and Your Website

Pacific Room

Michael Stoner, President, mStoner
Your website is two clicks — or fewer — away from Facebook, Twitter, and YouTube. So it makes sense that you should utilize social media and link to content on your site from your social channels. Join Michael at this topic table where he will share some best practices for optimizing your site for social media, making sure your content is shareable, and gaining support from administration for focused and sustained activity on college or university social channels.

Standardizing Content with Snippets

Pacific Room

Marcel Ayers, Director of Implementation, OmniUpdate
Snippets are a great way to maintain a consistent look and feel for your site and help ensure formatting and design remain stable. End users can simply insert pre-formatted elements that use standardized code into editable regions of a page from the WYSIWYG Editor or Snippets Gadget. Join Marcel for this topic table as he shares best practices for using snippets and how institutions are putting them to good use on their sites.

Using OU Campus as a Primary Marketing and Outreach Tool

Pacific Room

Meagan Walker, Executive Director College Relations, Cascadia College
Sara Gómez Taylor, Outreach Specialist, Cascadia College
Question: How do 2.7 people handle all of the communications, public relations, marketing, advertising, student recruiting, and public information for Cascadia College? Answer: By heavily leveraging OU Campus. Yes, they also serve as the college webmasters. Meagan and Sara will discuss how their small team handles it all on a small budget and without an IT background.

5:00 PM

Dinner (on your own)

 



NOTE: Program and schedule subject to change

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