Camarillo, CA—July 15, 2014—A new national study released based on a survey of 1,000 high school seniors and more than 500 parents provides marketers and admissions officers with an in-depth look at mobile and web trends.
"College-bound high school students are an elusive but coveted audience for college admissions marketers," said Carol Clements, Director of Marketing for OmniUpdate. "Over several years of surveying students, we've watched their online behaviors and preferences change, which adds to the complexity of marketing to them. In this survey, we asked students how they prefer to be reached and about their behaviors online, so marketers can better understand how to allocate resources most effectively.
"There are some surprises in the data for sure. For example, there was an uptick in email use among teens and increases in Facebook and Twitter use compared to last year's survey," said Clements.
The 2014 E-Expectations Report, titled The Online Preferences of College-Bound High School Seniors and Their Parents, is sponsored by Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA (National Research Center for College & University Admissions). Highlights from the report include:
At the same time, according to the Noel-Levitz 2014 E-Recruiting Practices Report, only 43% of four-year institutions and 26% of two-year campuses say they use adaptive technology for their websites—meaning a large number of visitors to those institutions' websites have subpar mobile experiences.
"Based on the incredibly high rate of mobile use among teens, any institution wishing to reach teens online should optimize the mobile experience through adaptive, responsive web design," said OmniUpdate President and CEO Lance Merker. "OmniUpdate offers adaptive, responsive templates to address these growing mobile trends. Content should also be tailored to the mobile experience, making a content management system all the more necessary."
College websites are considered to be the best resource of information about a college:
Email continues to be highly effective in reaching teens:
Social media and text messaging also continue to show promise for marketers:
About OmniUpdate, Inc.
OmniUpdate® is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional product and customer experience to its OU Campus™ CMS users who manage more than 700 web and mobile sites in the U.S. and around the world. OU Campus is secure and scalable, server and platform independent, and seamlessly integrates with other enterprise campus systems. It provides college and university web developers, administrators, and marketers with the user-friendly tools and deployment flexibility they need to achieve excellence.
For more information, visit www.omniupdate.com