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XML, Web 2.0 Technologies Top the Higher Education Web Agenda at 2007 OmniUpdate User Conference

Company Also Unveils OmniUpdate v7 to Higher Ed Institutions, Renames the Company In Line with Flagship Product

Camarillo, Calif. - March 8, 2007 - The OmniUpdate annual user conference revealed an established higher education web focus on building the business case and learning to deploy the latest Web technologies. Held February 25-27 in Palm Springs, Calif., the event brought together marketing and web development professionals from some of the country's leading public, private and community colleges. The conference showcased both research into student web expectations, as training on how meet those expectations using Web 2.0 including blogs, personalized web pages, and XML-based publishing.

The conference keynote, Stephanie Geyer, Associate Vice President at Noel-Levitz reviewed findings from Noel-Levitz landmark "E-Expectations" research study showing that Web 2.0 features rate high with college-bound students and how employing those on a website can be a competitive advantage when recruiting.

WebsiteASP Inc, organizer of the conference and the company behind OmniUpdate, also provided details on a major new release of its flagship product, OmniUpdate version 7. Fully supporting XML/XSLT, OmniUpdate now becomes the first CMS to allow institutions to manage both legacy HTML content and XML-based content within a single environment.

"When it comes to migrating content to XML, we've decided to allow institutions to set their own pace by providing a CMS environment that supports both XML and HTML," said Lance Merker, CEO of WebsiteASP, Inc. "And, based on the incredibly positive feedback we received on version 7 at our user conference, we believe we offer the content management strategy that best suits colleges and universities. They can embrace the future without having to abandon their past work and investment."

In a related announcement, WebsiteASP also announced that the company was changing its name to OmniUpdate, Inc. to better align to the brand recognition that OmniUpdate has achieved in the Higher Education market.

Among the institutions represented were: Dartmouth College, Utah Valley State College, Pepperdine University, State University of New York at Delhi, Victor Valley Community College, The John Marshall Law School, Ohio Wesleyan University and Yosemite Community College District.

About OmniUpdate, Inc.

Designed specifically for Higher Education, OmniUpdate is currently used on over 450 college and university websites to simplify the process of creating, editing and publishing over 3 million web pages. For more information visit www.omniupdate.com

OmniUpdate Press Contact: Mary Ann Fitzhugh
email: mfitzhugh@omniupdate.com
voice: 800.362.2605 x206