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<item>
<title>How to Implement Effective Social Networking</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?siteurl=omniupdate&amp;theAction=poprecord&amp;recordID=23998367</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt; Tuesday, August 12, 2008 12:18 pm&lt;br /&gt;
Pacific Daylight Time (GMT -07:00, San Francisco)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;Sasha Peterson, Managing Director, Hobsons EMT, and Lance Merker, President and CEO, OmniUpdate, Inc.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt; 33 mins&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;
Social Networking on your higher education website provides prospective students and parents with a unique forum for gathering information and building relationships. And, Instant Chat allows them to converse one-on-one with an admissions counselor in real-time with no waiting. Both tools are an effective way to build brand and encourage enrollment.
&lt;/p&gt;</description>
<author>Marco Luethy &lt;mluethy@omniupdate.com&gt;</author>
<pubDate>Tue, 12 Aug 2008 13:58:17 -0700</pubDate>
</item>
<item>
<title>Signs It's Time for a Website Redesign</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?siteurl=omniupdate&amp;theAction=poprecord&amp;recordID=22618667</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;        	Wednesday, May 14, 2008 11:45 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lynsey E. Struthers, Director of Interactive Marketing,The Lawlor Group and Lance Merker, President and CEO, OmniUpdate, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	38 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Because your website requires a substantial commitment in human and financial resources, the decision to redesign it shouldn't be taken lightly. During this session we will discuss:
&lt;ul&gt;
&lt;li&gt;When a full-site redesign is appropriate&lt;/li&gt;
&lt;li&gt;Some wrong reasons for a redesign (if not a redesign, then what?)&lt;/li&gt;
&lt;li&gt;The guidelines for making an informed decision about this important brand asset&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;This webcast is designed for anyone in higher education interested in undertaking changes to their institution's web presence. It is ideal for college and university administrators, marketers, webmasters, web developers and decision makers.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 14 May 2008 11:00:06 -0700</pubDate>
</item>
<item>
<title>Conducting a Successful Website Review</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=21461652&amp;rnd=3695378981&amp;siteurl=omniupdate&amp;servicename=EC&amp;recordKey=534638CC149638D59BA4E4B6B621F8B6675043F99524F47368BA3B5A5BF0499F&amp;RecordingID=214616</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;     	Wednesday, February 13, 2008 11:45 am&lt;br /&gt;
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Shelley Wetzel, Co-Founder, eduWeb Conference and Lance Merker, President and CEO, OmniUpdate, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	32 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	This session will discuss how to assess a department's site content and architecture, what to do when problems are identified, and how to incorporate the solutions into an integrated marketing strategy.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 13 Feb 2008 11:00:39 -0700</pubDate>
</item>
<item>
<title>A &quot;Behind the Curtain&quot; Look at Succesful Campus Blogs</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=21226712&amp;rnd=4134923158&amp;siteurl=omniupdate&amp;servicename=EC&amp;recordKey=A37D53DEA8E335D67CA2C18C62F75B36A1F421014546E66C4CBEA882C8BB3133&amp;RecordingID=212267</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;       Thursday, November 15, 2007 11:00 am&lt;br /&gt;
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Darren Wacker, Business Consultant, James Tower, Inc. and Lance Merker, President and CEO, OmniUpdate, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration: &lt;/strong&gt; 	38 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	This webcast will discuss how to make blogs work for both students and administration.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Thu, 15 Nov 2007 11:00:09 -0700</pubDate>
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<item>
<title>Using RSS to Facilitate Crisis Communication</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=21015732&amp;rnd=6562470221&amp;siteurl=omniupdate&amp;servicename=EC&amp;recordKey=8C27D6DFE0568B0E41E40018BE3CA725DCEB0A753243F83EB52F404228A0EC2A&amp;RecordingID=210157</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;       	Wednesday, August 15, 2007 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lance Merker, President and CEO, OmniUpdate, Inc.

&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:  &lt;/strong&gt;
	38 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description: &lt;/strong&gt;
 	This webcast will discuss the importance of adding Real Simple Syndication (RSS) to your higher education website and the value of utilizing it as a crisis communication tool. We'll cover how it works and how it can help to keep your various audiences--students, parents, alumni, staff and media--informed on a &quot;real-time&quot; basis about events and happenings on campus.

&lt;/p&gt;&lt;p&gt;This webcast is for designed for anyone in higher educat&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 15 Aug 2007 11:00:16 -0700</pubDate>
</item>
<item>
<title>Technology in Higher Education - The Case for CRM and CMS</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=20579872&amp;rnd=7784052213&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=242276454&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;          	Wednesday, April 11, 2007 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Sasha Peterson, Hobsons EMT and Lance Merker, President and CEO, OmniUpdate, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	41 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Colleges and universities are undergoing a fundamental shift in how they operate and interact with their prospective student audience. It's now happening on the web! That's why many of today's leading institutions are now implementing technologies including Customer Relationship Management (CRM) solutions and Web Content Management Systems (CMS) to help keep pace with student needs.

&lt;/p&gt;&lt;p&gt;This webcast discusses the trends in methods used to service prospective students and applicants and how a CRM application might be applied. Learn which lessons can be taken from the commercial world, points to consider when evaluating a CRM solution and current practices of progressive institutions around the country.

&lt;/p&gt;&lt;p&gt;And, to help improve your Web presence, find out why a CMS is a &quot;must-have&quot; tool for today's higher education marketing, communications and admissions professionals. See how implementing and using a CMS to manage your content is easier than you might think!

&lt;/p&gt;&lt;p&gt;This webcast is ideal for Admissions Officers, Enrollment Managers, Marketing/Communications professionals and Webmasters.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 11 Apr 2007 11:00:24 -0700</pubDate>
</item>
<item>
<title>XML and the College Website - Why the Time Is Right</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=20524112&amp;rnd=2879216464&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=242162334&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;       	Wednesday, March 28, 2007 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lance Merker, President and CEO, OmniUpdate, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration: &lt;/strong&gt; 	39 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	When it comes to web content management, there are no greater challenges than content repurposing and template controlled publishing. Your institution's website is complex, interconnected, and must be managed with the right balance of tools and techniques.

&lt;/p&gt;&lt;p&gt;XML combined with XSLT is the ideal way to tame the beast. But, is it worth the burden? And, what are real costs and risks associated with the migration to this new, powerful architecture?

&lt;/p&gt;&lt;p&gt;This webcast will help you to learn more about how to reduce the risks and speed your migration to XML. You'll learn how to:
&lt;ul&gt;
&lt;li&gt;Take best advantage of the XML/XSLT architecture&lt;/li&gt;
&lt;li&gt;Selectively use XML and XSLT to repurpose content and manage design&lt;/li&gt;
&lt;li&gt;Benefit immediately without a complete website redesign&lt;/li&gt;
&lt;li&gt;Best deploy template controlled publishing, while mitigating migration risks&lt;/li&gt;
&lt;/ul&gt;
&lt;/p&gt;&lt;p&gt;We'll also demonstrate how the latest release of OmniUpdate, version 7 can help you better manage the transition of your institution's website to XML.

&lt;/p&gt;&lt;p&gt;This webcast is ideal for college and university webmasters, web developers and designers.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 28 Mar 2007 11:00:33 -0700</pubDate>
</item>
<item>
<title>Extension Campus Marketing: Strategies and Tactics for Using the Web to Build Your Prospect Pool</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=20203552&amp;rnd=2878293950&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=241862244&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;      	   	Wednesday, February 7, 2007 11:00 am&lt;br /&gt;
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Jim Paskill, President, Paskill, Stapleton &amp; Lord, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration: &lt;/strong&gt; 	38 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description: &lt;/strong&gt; 	Marketing an extension campus is a challenge, and generating solid applications is even more so. The environment is so very different from traditional undergraduate marketing. Building the prospect pool requires different approaches from the mass media and mailing efforts of only 5 years ago. The marketplace requires you to look at this differently, to utilize new resources and allocate budgets accordingly.

&lt;/p&gt;&lt;p&gt;This webcast identifies approaches that will help you meet your goals. Some of the questions Mr. Paskill will answer include:
&lt;ul&gt;
&lt;li&gt;How influential is web marketing with this audience?&lt;/li&gt;
&lt;li&gt;What are the various options, as well as pros and cons of different Internet approaches?&lt;/li&gt;
&lt;li&gt;How do I effectively integrate the Web with traditional media and overall institutional marketing?&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;This webcast includes valuable information for Directors of Marketing, VPs and AVPs for Enrollment and Admissions at extension campuses.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 7 Feb 2007 11:00:44 -0700</pubDate>
</item>
<item>
<title>On-Demand  CMS: Why This Approach to Web Content Management Is Worth a Closer Look</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=20059722&amp;rnd=7047556560&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=241614506&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;      	Wednesday, January 24, 2007 11:00 am&lt;br /&gt;
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lance Merker, President and CEO, WebsiteASP, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration: &lt;/strong&gt; 	35 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description: &lt;/strong&gt; 	Are you planning to implement a web content management system for your college or university? Before you narrow your list down to simply a choice between open-source or commercial software, you might want to have a closer look at an On-Demand CMS.

&lt;/p&gt;&lt;p&gt;No longer just for Google(TM) or Facebook©, the Web is now used to deliver incredibly powerful, flexible and easy-to-use web content management features directly to your desktop. And, beyond the obvious advantages--lower cost, ease of use, implementation and support--there are some surprising developer advantages to implementing an On-Demand CMS.

&lt;/p&gt;&lt;p&gt;If you're serious about delivering enhanced services on your institution's website, an On-Demand CMS is the only way to go.

&lt;/p&gt;&lt;p&gt;You'll learn more about OmniUpdate, the leading on-demand CMS and the most deployed CMS in Higher Education today. See how OmniUpdate's unique On-Demand approach to web content management can help you:
&lt;ul&gt;
&lt;li&gt;Efficiently manage content and maintain design utilizing an open standards-based approach&lt;/li&gt;
&lt;li&gt;Streamline and automate management and re-use of content&lt;/li&gt;
&lt;li&gt;Offer your users an intuitive, familiar editing environment, complete with authoring tools they'll actually want to use&lt;/li&gt;
&lt;li&gt;More easily integrate Web 2.0 technologies, including RSS and Blogs, to deliver enhanced services&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 24 Jan 2007 11:00:13 -0700</pubDate>
</item>
<item>
<title>Let's Get Blogging: How-To's for Starting a Successful Admissions Blog</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19909122&amp;rnd=7757139947&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=241598312&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;      Wednesday, January 10, 2007 11:00 am&lt;br /&gt;
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lance Merker, President and CEO, WebsiteASP, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	31 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Blogs are one of the hottest trends in higher education marketing and recruiting. Student, faculty, alumni and even parent blogs can be very powerful tools to help your institution communicate using authentic voices.

Blogs are simpler than you think to implement and manage. If you've considered starting a blog, but are not sure where to begin or what's involved, this webcast will help you learn:&lt;ul&gt;
&lt;li&gt;What's a blog and ideas for using blogs in recruiting and communications&lt;/li&gt;
&lt;li&gt;Who should blog and why&lt;/li&gt;
&lt;li&gt;Which tools you will need and how to get started&lt;/li&gt;
&lt;li&gt;Tips for success and realizing blog ROI&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;This webcast is ideal for professionals in Admissions, Marketing and Communications, and Web Development.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 10 Jan 2007 11:00:44 -0700</pubDate>
</item>
<item>
<title>Creating an Effective Web Content Strategy: It's All about the User, Right? But, What about Your Brand Strategy?</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19276012&amp;rnd=6424795521&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=241231538&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;      	Wednesday, November 8, 2006 11:00 am
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Stephanie Geyer, Executive Consultant, Noel-Levitz
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration: &lt;/strong&gt; 	40 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description: &lt;/strong&gt; 	Are user needs really at odds with your message delivery goals? Can you meet the needs of your prospective student site users and be sure they &quot;get&quot; your institution's points of distinction?

&lt;/p&gt;&lt;p&gt;This webcast offers insight into how you can clarify the web content needs of prospective students while integrating memorable messages from your brand platform. Ms. Geyer will share national research on the content goals of prospective students and ideas to implement on your site, including suggestions for:
&lt;ul&gt;
&lt;li&gt;Crafting content that matters to students&lt;/li&gt;
&lt;li&gt;Creating new opportunities through content and functionality to deliver your messages&lt;/li&gt;
&lt;li&gt;Extending brand-centric content into your e-communications&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;If you're trying to create content for your website that balances the needs of all of your stakeholders, then this webcast is for you!

&lt;/p&gt;&lt;p&gt;This webcast is ideal for professionals in Admissions, Marketing and Communications, and Web Development.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 8 Nov 2006 11:00:11 -0700</pubDate>
</item>
<item>
<title>Noel-Levitz Presents... Exceeding E-Expectations: A Little Effort Will Pay Off Quickly</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19065682&amp;rnd=5082361044&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=241018846&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;     	Wednesday, October 11, 2006 11:00 am
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Stephanie Geyer, Executive Consultant, Noel-Levitz
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration: &lt;/strong&gt; 	45 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description: &lt;/strong&gt; 	Do you know...
&lt;ul&gt;
&lt;li&gt;Which is the most sought-after functionality on a college or university website (Hint: it happens to be one of the rarest)?&lt;/li&gt;
&lt;li&gt;How students want to hear from you and when?&lt;/li&gt;
&lt;li&gt;How to create a &quot;My Space&quot; environment on your site?&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;To help you answer some of these key e-recruitment questions and explore options to move your site into the Web 2.0 era, this webcast reviews the latest findings from the ground-breaking E-Expectations study of more than 1000 college-bound students.

&lt;/p&gt;&lt;p&gt;Data from a survey of more than 200 college and university admissions officers is included to provide a sense of what your competitors may (or may not) be doing on their sites...yet.

&lt;/p&gt;&lt;p&gt;This webcast is ideal for professionals in Enrollment, Management, Admissions, Marketing and Communications, and Web Services.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 11 Oct 2006 11:00:36 -0700</pubDate>
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<item>
<title>Redesigning the College Website - Expert Tips to Help Ensure Success</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19065392&amp;rnd=6652196002&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=240642923&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;  	Tuesday, August 29, 2006 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Andrew Soderberg, President, Merlin Media, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	38 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Having an effective Web presence is vital for today's colleges and universities and is the major reason why so many institutions have a site redesign planned.

&lt;/p&gt;&lt;p&gt;But while a redesign can be a wise marketing investment, it can be a major project to manage, with plenty of opportunities to get behind schedule and go over budget.

&lt;/p&gt;&lt;p&gt;This webcast offers tips on how to have a successful redesign project. Mr. Soderberg will share insights he's gleaned from designing and implementing websites for many colleges and universities, including how-to's for:
&lt;ul&gt;
&lt;li&gt;Selecting the right design partner&lt;/li&gt;
&lt;li&gt;Getting at the &quot;real&quot; requirements&lt;/li&gt;
&lt;li&gt;Designing for ADA 508 Compliance&lt;/li&gt;
&lt;li&gt;Selecting and implementing a CMS&lt;/li&gt;
&lt;li&gt;Migration planning&lt;/li&gt;
&lt;li&gt;Bringing it all together - how to stay on target and enjoy the process&lt;/li&gt;
&lt;li&gt;Life after a redesign&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;So, if you're considering a redesign, planning one or have one underway, you'll not want to miss this webcast!&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Tue, 29 Aug 2006 11:00:29 -0700</pubDate>
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<item>
<title>Get Personal on the Web - Solutions to Improve One-to-One Communications Using the College Website</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19064722&amp;rnd=1217939959&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=240362412&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;   Wednesday, June 7, 2006 11:00 am
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lance Merker, President and CEO, WebsiteASP, Inc
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	30 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	The college website has a very challenging mission. It's expected to serve everyone on campus as well as meet the personal information needs of each student, alumni, faculty and staff member. That's a pretty tall order for any website and the major reason why most college websites have thousands of pages!

&lt;/p&gt;&lt;p&gt;What if there was a simple solution - one magical web page -for delivering personalized content from the college website directly to each and every member of your campus community? And, what if this one page could capture their attention, offering the kind of personalized online experience found in sites like MySpace®, Google(TM) and Yahoo®?

&lt;/p&gt;&lt;p&gt;This webcast demonstrates OmniUpdate's OU OnePage--a web communications portal solution designed to help your institution's website reach and communicate more effectively, one-to-one. Using OnePage, you can easily:
&lt;ul&gt;&lt;li&gt;Target content from your existing website to different groups, all without creating separate sites or maintaining additional web pages&lt;/li&gt;
&lt;li&gt;Give your students an online &quot;hangout&quot; where they'll want to be and where you know you can always find them&lt;/li&gt;
&lt;li&gt;Unify campus communications providing centralized access to Chat, email and other web applications&lt;/li&gt;
&lt;li&gt;Maintain a strong online connection with students as they graduate, offering them their own personalized homepage to your alumni website&lt;/li&gt;
&lt;li&gt;Do all of this securely, maintaining control and leveraging your current web investments&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;See why OU OnePage is a revolution in campus web communications and unlike any other portal solution you've seen!

&lt;/p&gt;&lt;p&gt;This webcast is ideal for higher education professionals involved in Marketing and Communications, Web Services, Alumni Relations.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 7 Jun 2006 11:00:36 -0700</pubDate>
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<item>
<title>Building a Virtual Alumni Organization... And How a Web Content Management System Can Help You Get There</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19064462&amp;rnd=7305208904&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=240194342&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;    	Wednesday, May 10, 2006 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Connie Wanstreet, Director of Web Communications, The Ohio State University Alumni Association
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	35 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	The web has the potential of being the best way to connect alumni in a &quot;virtual&quot; community of lifelong friendship and in support of their alma mater. However, having an effective Web-based alumni organization is more than just having alumni web pages. It's all about building a brand in cyberspace!

&lt;/p&gt;&lt;p&gt;This webcast will help you discover what makes an alumni website successful. Learn how one visionary alumni organization is using their website to become the biggest and best member-based alumni organization in the country. Topics include:&lt;ul&gt;
&lt;li&gt;Building a virtual alumni organization: how to deliver online global access to core programs and services programs and link alumni with each other using the website&lt;/li&gt;
&lt;li&gt;Having a strategic plan: see how the Association has developed a focused strategic plan for their website and what they have planned next&lt;/li&gt;
&lt;li&gt;The critical role of content management: learn why the Association chose OmniUpdate to manage their web content and how OmniUpdate is being used to support their virtual alumni community&lt;/li&gt;
&lt;li&gt;Insights: learnings from the association's staff for building a successful virtual alumni organization&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;This webcast is ideal for professionals involved in all aspects of Educational Advancement including Alumni Relations and Alumni Organizations, Marketing and Communications, Development, and Fund-Raising.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 10 May 2006 11:00:51 -0700</pubDate>
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<item>
<title>Choosing the Right CMS</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19064052&amp;rnd=6630305316&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=239952438&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;        	Wednesday, April 5, 2006 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lance Merker, President and CEO, WebsiteASP, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	37 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Selecting a content management system (CMS) for managing your college or university's web content can be overwhelming. Deciding which features are important and how to best meet the diverse needs of many departments and users--staff, faculty and even students--can be, in a word, challenging.

&lt;/p&gt;&lt;p&gt;Also, finding a solution that can be deployed quickly with minimal training and on-going support can be tricky. And, doing all of this without busting your budget can seem downright impossible.

&lt;/p&gt;&lt;p&gt;If this sounds all too familiar, this webcast will help you learn how to determine which CMS will work for your institution and tips to help ensure you're successful in implementing a solution. Topics discussed include:&lt;ul&gt;
&lt;li&gt;Top three CMS misconceptions&lt;/li&gt;
&lt;li&gt;Key feature considerations: what's important and why&lt;/li&gt;
&lt;li&gt;How much should it cost?&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;This webcast will provide and overview of OmniUpdate--the CMS most used by colleges and universities to manage their web content. You will see how powerful, flexible and easy-to-use OmniUpdate is through an actual training session during the webcast!

&lt;/p&gt;&lt;p&gt;This webcast is ideal for those currently evaluating CMS solutions, planning a website redesign, or interested in learning more about web content management.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 5 Apr 2006 11:00:42 -0700</pubDate>
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<item>
<title>Marketing to Adult Learners</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19063457&amp;rnd=3602791474&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=239637438&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;     	Wednesday, February 15, 2006 11:00 am&lt;br /&gt;
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Jim Paskill, Paskill Stapleton &amp; Lord
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	36 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Recent declines in international graduate enrollment, combined with other economic factors, are changing the landscape for graduate admissions professionals, as well as those involved in promoting part-time education. Now more than ever, it's critical that institutions be able to effectively reach and market to adult learners.

&lt;/p&gt;&lt;p&gt;This webcast will provide you with some of the best methods for recruiting adult learners and will examine the unique challenges involved marketing to adults and part-time students. Topics discussed include:
&lt;ul&gt;
&lt;li&gt;Adult learners - Who are they? Where are they? How do you reach them?&lt;/li&gt;
&lt;li&gt;How do we build the relationship?&lt;/li&gt;
&lt;li&gt;Role of the website and email&lt;/li&gt;
&lt;li&gt;Top three mistakes when marketing to adults and how to avoid them&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;This webcast is ideal for those in Graduate Admissions, Marketing, Adult and Continuing Education Professionals, and Webmasters.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 15 Feb 2006 11:00:36 -0700</pubDate>
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<item>
<title>What's the Good Word - Effective Keyword Selection for Search Engine Marketing in Higher Education</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19063202&amp;rnd=3091304657&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=239367426&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;    	Wednesday, January 25, 2006 11:00 am
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Mark Shay, President and CEO, Educational Directories Unlimited, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	43 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Search engines have become a significant component of a successful online marketing campaign. And, effective keyword selection is vital to the success of your search engine marketing campaign. But as you might have already discovered, selecting the right keywords is a complex mix of creativity and analysis. This webcast will offer insight on perfecting the art and science of keyword selection. Topics discussed include:&lt;ul&gt;
&lt;li&gt;Major search engines -what do you need to know about how they work  &lt;/li&gt;
&lt;li&gt;Free vs. paid campaigns--which is right for you  &lt;/li&gt;
&lt;li&gt;Techniques for determining keyword competition  &lt;/li&gt;
&lt;li&gt;ROI: how to measure &amp; evaluate the cost-effectiveness of keywords  &lt;/li&gt;
&lt;li&gt;Tips for making your website an effective destination
  &lt;/li&gt;	&lt;/ul&gt;&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 25 Jan 2006 11:00:21 -0700</pubDate>
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<item>
<title>Meeting E-Expectations: Are Your Website and E-Communications Programs Making The Grade?</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19063137&amp;rnd=2492094432&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=239603118&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;   	Wednesday, January 18, 2006 11:00 am&lt;br /&gt;
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Stephanie Geyer, Noel-Levitz
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	46 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	We know that college-bound students use the Internet as a key resource in their research and enrollment process. But do you really understand what they expect from your institution's site? What are their top content targets? What online services do they need to work through their decision process? How should your school integrate new communications technologies, such as instant and text messaging, into tried and true communication flows?

&lt;/p&gt;&lt;p&gt;This webcast reviews the findings of a recent study of more than 1,000 college-bound students to help you answer some of these key e-recruitment questions. During this webcast, you will:&lt;ul&gt;
&lt;li&gt;Discover how many of the top-rated, self-service online features your site offers and which you should plan to add TODAY&lt;/li&gt;
&lt;li&gt;Find out what types of content college-bound students target when they visit your site&lt;/li&gt;
&lt;li&gt;Explore how new communications technologies, such as instant and text messaging, can be integrated into traditional communication flows&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 18 Jan 2006 11:00:28 -0700</pubDate>
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<item>
<title>SUNY Oswego: A Case Study in Designing a Brand-Driven Web Presence</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19062952&amp;rnd=8918071327&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=239176338&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;  Wednesday, December 7, 2005 11:00 am&lt;br /&gt;
  	Pacific Standard Time (GMT -08:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Drew Hill, Web Coordinator, SUNY Oswego
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	40 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Planning a redesign of your institution's website? Want to meet your goals while avoiding as many project pitfalls as possible?

&lt;/p&gt;&lt;p&gt;During this webcast Drew Hill, Web Coordinator at SUNY Oswego, presents a case study on how his institution created, launched, and continues to maintain an award-winning website. Learn how SUNY Oswego successfully redesigned a complex site and implemented a web content management system. Topics include:
&lt;ul&gt;
&lt;li&gt;RFP considerations&lt;/li&gt;
&lt;li&gt;Navigating organizational change&lt;/li&gt;
&lt;li&gt;Project management best practices&lt;/li&gt;
&lt;li&gt;Key considerations to maintain brand consistency&lt;/li&gt;
&lt;li&gt;Do's and don'ts&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;So, if you're considering a redesign, have begun one or are simply looking for ways to help make your site more brand-driven, you'll not want to miss this webcast!&lt;/p&gt;</description>
<author>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19062952&amp;rnd=7936026219&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=239176338&amp;AT=VR&amp;needFilter=false</author>
<pubDate>Wed, 7 Dec 2005 11:00:09 -0700</pubDate>
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<item>
<title>All about RSS in Higher Ed - What It Is and How It Fits into Your Communications Strategy</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19062437&amp;rnd=7256797871&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=326646999&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;    	Wednesday, November 2, 2005 12:00 pm&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lance Merker, President and CEO WebsiteASP, Inc
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	30 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	You may have heard the buzz about RSS (Real Simple Syndication). RSS is quickly gaining popularity as the easiest way to get the latest information from the Web. But, is RSS just another technology fad or is it potentially the most powerful communications tool you have to market your institution and communicate with students, faculty, alumni and prospective students?

&lt;/p&gt;&lt;p&gt;This informative webcast will help demystify RSS and discuss its practical application to recruiting, marketing and communications. Topics include:
&lt;ul&gt;
&lt;li&gt;RSS and content syndication - what is syndication, how does it work and why is it important&lt;/li&gt;
&lt;li&gt;How RSS is being used by colleges and universities today&lt;/li&gt;
&lt;li&gt;How to implement RSS on your campus&lt;/li&gt;
&lt;li&gt;Role of RSS in your marketing and communications strategy&lt;/li&gt;&lt;/ul&gt;

&lt;/p&gt;&lt;p&gt;If you're responsible for marketing, recruiting or communications for your institution, this is your opportunity to quickly get up to speed on this emerging trend in higher education communications.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 2 Nov 2005 11:00:23 -0700</pubDate>
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<item>
<title>Driving Enrollment: Tools and Strategies for Improving Your Website's Recruiting Performance</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19062077&amp;rnd=6824283879&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=326460639&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt; Wednesday, October 5, 2005 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	John Stapleton, Paskill, Stapleton &amp; Lord
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	36 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	During this third webcast in the &quot;Trends in Higher Education Marketing&quot; series, learn about simple tools and techniques to improve your website's ability to attract, manage and communicate with target student pools. Topics discussed include:
&lt;ul&gt;
&lt;li&gt;Search engine optimization&lt;/li&gt;
&lt;li&gt;Laser-like strategies to increase your web effectiveness&lt;/li&gt;
&lt;li&gt;Increasing site personalization (i.e., microsites, email marketing, etc.)&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 5 Oct 2005 12:32:29 -0700</pubDate>
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<item>
<title>Redefining the Viewbook: Communication Strategies and Tactics to Reach Today's Students and Parents</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19061987&amp;rnd=8175832638&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=326460512&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;     	Wednesday, September 28, 2005 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	John Stapleton, Paskill Stapleton &amp; Lord
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	39 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	During this second webcast in the &quot;Trends in Higher Education Marketing&quot; series, learn what mix of publications and online methods (websites, emails) are effective at reaching today's students and parents. Also, learn which contact strategies and schedules work best. Topics discussed include:
&lt;ul&gt;
&lt;li&gt;Integrated marketing--how your website and viewbook most effectively work together&lt;/li&gt;
&lt;li&gt;Seven issues important to Millennials and how you address them&lt;/li&gt;
&lt;li&gt;Beyond the viewbook--what else do you need?&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 28 Sep 2005 12:26:28 -0700</pubDate>
</item>
<item>
<title>Trends and Tactics in Higher Education Marketing</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19061722&amp;rnd=9901727158&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=326382612&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;   	Wednesday, September 14, 2005 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	John Stapleton, Paskill Stapleton &amp; Lord
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	41 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Research and experience has shown that families are searching for colleges and universities earlier than ever before and that their first contact with a school is usually through their website. This change in how students find you and you find students is universal, irreversible and profound. So profound in fact, that in just a short time, the Web is outmoding traditional communications flow and methods.

&lt;/p&gt;&lt;p&gt;This webcast will help you and your staff learn how best to take advantage of this change and will discuss the following:
&lt;ul&gt;
&lt;li&gt;Marketing trends--what they mean for admissions and communications staff&lt;/li&gt;
&lt;li&gt;Successful strategies and tactics--how to take advantage of the shift to the web&lt;/li&gt;
&lt;li&gt;Budget and communications-flow implications&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 14 Sep 2005 12:21:00 -0700</pubDate>
</item>
<item>
<title>ADA Section 508 Compliance: Why 508 Compliance Is Just Good Web Design</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19392357&amp;rnd=0145757942&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=326300146&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt; Wednesday, August 24, 2005 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Andrew Soderberg, Merlin Media, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	35 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Compliance with the Americans with Disabilities Act (ADA) Section 508 ensures that your college or university's website is accessible by everyone. But beyond the requirement to comply, the 508 standards are simply just good web design practices.

&lt;/p&gt;&lt;p&gt;This webcast offers a mini-tutorial on designing for Section 508, including:
&lt;ul&gt;
&lt;li&gt;508 design standards: what they are and implementation considerations&lt;/li&gt;
&lt;li&gt;Designing a new website for 508&lt;/li&gt;
&lt;li&gt;Bringing your current site into compliance&lt;/li&gt;
&lt;li&gt;Training content contributors&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 24 Aug 2005 11:00:35 -0700</pubDate>
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<item>
<title>Dartmouth College: Strategies for Sustaining the University Web</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19061187&amp;rnd=7976957927&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=326238162&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt; Wednesday, August 10, 2005 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Jay Collier, Associate Director, Dartmouth Web Publishing Services
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	30 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	The college website is currently going through an extraordinary evolutionary phase--from decentralized chaos to more orderly distributed publishing. This evolution is happening during a time of explosive growth for web content as the university website is required to do more than ever. How do we plan for this? How do we keep up? Who will lead the way? And, most importantly, how can we as Web managers sustain a level of excellence expected by our institutions? Scalability and sustainability are the key ingredients to a successful strategy for sustaining the university Web.

&lt;/p&gt;&lt;p&gt;This webcast offers an invaluable discussion based on Dartmouth's experience with developing and managing non-curricular web communication services and publishing tools for over 70 departmental clients.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 10 Aug 2005 11:47:01 -0700</pubDate>
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<item>
<title>State of the Web with Pamela Cox-Otto, Ph.D.</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19060862&amp;rnd=0325469248&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=326237980&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;   	Tuesday, July 26, 2005 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Dr. Pamela Cox-Otto, Ph.D., President, Interact Communications, Inc.
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	45 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	Join acclaimed author and speaker Dr. Pamela Cox-Otto for a highly informative (and entertaining) examination of key trends in marketing and recruiting, including how to design integrated campaigns that successfully resonate with &quot;boomers&quot;, &quot;X'ers&quot; and &quot;Millennials&quot;. You'll also learn about the results of research with high school audiences and about what role the Web plays in reaching them. Get ready for a wake up call!&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Tue, 26 Jul 2005 11:00:36 -0700</pubDate>
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<title>Website Heroes: Three Case Studies in Higher Education</title>
<link>https://omniupdate.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&amp;recordID=19060637&amp;rnd=7496915479&amp;siteurl=omniupdate&amp;servicename=EC&amp;RecordingID=326215164&amp;AT=VR&amp;needFilter=false</link>
<description>&lt;p&gt;&lt;strong&gt;Recording date:&lt;/strong&gt;  	Wednesday, July 13, 2005 11:00 am&lt;br /&gt;
  	Pacific Daylight Time (GMT -07:00, San Francisco)
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Panelist information:&lt;/strong&gt;  	Lance Merker, President and CEO, WebsiteASP, Inc. and Brian Tusi, OmniUpdate Support Specialist
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Duration:&lt;/strong&gt;  	31 mins
&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Description:&lt;/strong&gt;  	As someone responsible for your institution's website, your efforts are significant, extraordinary, and in many ways downright heroic. Whether you're involved in leveraging the web to deliver results in recruiting, giving or outreach, or are responsible for managing the many pages of web content of your website, your job has never been more important to your institution! Learn how three institutions--Dartmouth College, Oxnard College and University of Michigan Alumni Association--all use OmniUpdate to achieve website excellence.&lt;/p&gt;</description>
<author>Tom Nalevanko &lt;tom@omniupdate.com&gt;</author>
<pubDate>Wed, 13 Jul 2005 11:00:20 -0700</pubDate>
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