• Content Management, Web Design

    When Bad Ideas Work: Clarion University's Road to Web Governance

    Jason Strohm took to the stage at OUTC16 to talk about bad ideas — and why they work! Strohm is the web designer and developer at Clarion University of Pennsylvania, where the institution's website recently became a "20-year overnight success." Learn about the evolution of Clarion's website from 1996 to the present.

  • Usability, Web Design

    How to Improve Your Website's Usability and Make a Good Impression

    When starting a new book, the reader might give it a few pages or maybe even a couple of chapters to let it catch her interest. When it comes to your website, you’ve got a matter of seconds to capture her attention. Usability is understanding what your audience wants from your website and providing it in a way that is efficient and intuitive for them. Learn about five important areas to focus on when evaluating your sites’ usability strengths and weaknesses.

  • Usability, Web Design

    Using Information Architecture to Streamline Website Navigation

    Have you ever been on a website that was so badly organized you couldn't find information you knew was on the site? This is the effect of poor information architecture (IA). Good IA enables users to navigate intuitively so that they find what they're looking for in the shortest time and with the least effort possible, all while being engaged with your site. When IA is done well, the user doesn’t even notice the structure of information.

  • Usability, Web Design

    The Halo Effect and Your Website

    In social psychology, the Halo Effect is classified as a cognitive bias where an individual transfers his feelings about one aspect of something and extrapolates it into an overall opinion about it. So what does the Halo Effect have to do with your website? Actually, everything. The Halo Effect is not fair, but it is a definite reality.

  • Usability, Web Design

    Accessibility Matters: Is Your Website Up to Code?

    When building a website, the focus tends to be on how content is designed and managed, but we may be forgetting an important element that can cut down visibility when left unaddressed: content accessibility to people with disabilities. As part of #OUTC16, Justin Gatewood, Webmaster at Victor Valley College, showed us how to S.I.F.T. through a website’s content for accessibility.

  • Content Management

    Utilizing an Untapped Resource: Student Interns

    When you think about the website needs of most colleges and universities today, you can’t help but put hiring more staff at the top of that list. In many circumstances, however, there are a tremendous amount of hoops to jump through to make that a reality. But what if there was a way to get all the help you needed without taking a bite out of the budget or hiring full-time employees?

  • Marketing & Recruitment, Usability

    How to Write Content That Engages Students

    Robert Feighl, Webmaster and Faculty Member at National Park College, gave a thought-provoking presentation at our 2016 OmniUpdate User Training Conference (#OUTC16). He described his recent adventure in redesigning the college’s website by structuring content based on student interests. Check out his valuable insights.

  • News & Events

    University of North Carolina School of the Arts Website in the Running for a Webby Award

    We are excited to announce that our customer University of North Carolina School of the Arts (UNCSA) is nominated for a Webby Award in the category of General Website: School/University. The Webby is the leading international award honoring excellence on the Internet. Pretty cool just to be nominated. If you’d like to show your support, cast your vote for UNCSA by April 21! Here’s their story…

  • Marketing & Recruitment, Research

    How Far Behind Is Too Far Behind?

    You realize your institution’s website needs a facelift—but it’s still functioning, so any needed improvements get put on the back burner while available funds are used on other, seemingly more urgent, projects. How long can you put it off? A new study by Digital Clarity Group, available for free download on our website, explains why colleges and universities need to prioritize their web presence as students’ digital expectations are on a rapid rise.

  • Technology & Development, Web Design

    Building Successful Websites from the Ground Up

    At #OUTC16, Michael Chameides, Website Manager for Bard College at Simon’s Rock, gave a presentation on his experience designing for the CMS. Subjects included pattern libraries, OU Campus functionality, dynamic content, and agile development. Read on to learn about the strategies he has found to create efficiently running websites.


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