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  • Content Management, Usability

    Get Found! How to Optimize Your Web Content for Search Engines

    Search engines serve millions of people per day looking for answers to their questions or solutions to their problems. As colleges, we want those people to find the answers and solutions we provide. SEO is a way to optimize web pages so search engines understand them better. Once implemented, SEO keeps the visitors coming and effectively does the promotion for you!

  • Content Management

    Small Shop Blues: Getting Your CMS Users to Help Themselves

    We’ve taken the “do more with less” thing to heart here and our web team consists of me and the other guy. Delegation and content management are some of the more obvious ways OU Campus helps us, but if you really want to maximize your time, getting your OU Campus users to help themselves is probably the place where you can make the most impact.

  • Content Management, Technology & Development

    Snippets: Your New Best Friend

    In OU Campus, a snippet is a pre-built chunk of code that non-technical users can easily add to a web page by clicking a button in the WYSIWYG Editor or dragging it from the Snippets Gadget. Whether you are using snippets to define formatting for a block of content or transforming a complex piece of HTML code, snippets are easily created, maintained, and adapted for any use.

  • Content Management

    Essential Functionalities and Services for Your CMS: Ongoing Support

    “A relationship with your CMS vendor should not end after your implementation. The vendor should offer the highest level of customer service, allowing you to work without downtime and have peace of mind in the company’s ability to quickly come to the rescue when you need assistance. Customer support should also provide 24/7 coaching in the form of reference guides, videos and online courses that are readily available to you and your users.”

  • Content Management

    The Perils and Perks
    of Outside Consultants

    Let's talk consultants. A quality design consultant can be a boon. The time savings alone can be well worth the investment. But a poorly vetted consultant can lead to lost site visitors. Once you've decided a consultant is in your school’s best interests, you should start the process by gathering your people and going through a checklist before you contract with the consultant.

  • Usability, Content Management

    Taming the Beast: Rogue Websites in Higher Ed

    A modern content management system (CMS) is designed to address the web and digital marketing needs of your institution. The problem is that a lot of colleges and universities use older systems that lack in functionality and don't have user buy-in. Because of this, website content is sometimes created outside the scope of the CMS that can weaken your marketing efforts. Empower your users to create web and digital marketing content without going rogue!

  • Content Management

    Learning to Love _resources

    Not so deep under the skin of an OU Campus installation is the _resources folder. It's a vital part of the content management system and contains your templates, scripts, design, and the XSL that transforms your content. It's nothing to be scared of. Just make sure you do your backups and you should be able to tinker away or solve any issues that might arise.

  • Content Management, Usability

    404 Happens: But It Should Not Spell Disaster

    404 (file not found) is the error code returned by the server when a URL does not resolve to a valid location. Most commonly referred to as "Page Not Found," but it could happen to any resource. When it happens to a page your visitors are looking for, you want to provide a friendly message and recommended navigational options.

  • Content Management

    Why You Want Pictures on Your Web Pages (Part 2)

    As web content managers tasked with communicating important information, it's important to understand the psychology of imagery, as well as how to select and prepare images for web. What exactly is a well-composed picture and what is considered a "prime location" for that picture when it comes to your website?

  • Content Management

    Why You Want Pictures on Your Web Pages (Part 1)

    When it comes to website content, pictures are powerful allies, if you know how to manage them. People are drawn to visual content and take action based on its subtle cues faster than any other medium. Consider featuring a well-composed, relevant, and beautiful picture, in a prime location, that will visually enhance the message your web page is intended to convey.


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