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Blog

  • Web Design, Usability

    Transforming Your Website: From Content Management to Experience Management

    Any time a visitor is on your site, he is having some sort of user experience. The critical question is what kind of experience is it? Great! Ordinary. Terrible! Most institutions using OU Campus have made excellent headway in mastering the basics. Content works well on all devices and platforms, text is scannable, and pages are consistent. Is that good enough? Learn about six key areas to focus on in order to elevate your website experience.

  • Usability, Web Design

    Website Redesign: How to Give Site Visitors What They Need

    At OUTC16, Sylvia Nicosia, Director of Web Programming and Development at Farmingdale State College, gave a detailed presentation on her institution’s most recent website redesign. Using analytics and qualitative data, Nicosia and her team developed a simple, yet powerful design where information architecture meets the expectations of their site visitors. Learn about their journey to a successful website redesign.

  • Usability, Web Design

    How to Improve Your Website's Usability and Make a Good Impression

    When starting a new book, the reader might give it a few pages or maybe even a couple of chapters to let it catch her interest. When it comes to your website, you’ve got a matter of seconds to capture her attention. Usability is understanding what your audience wants from your website and providing it in a way that is efficient and intuitive for them. Learn about five important areas to focus on when evaluating your sites’ usability strengths and weaknesses.

  • Usability, Web Design

    Using Information Architecture to Streamline Website Navigation

    Have you ever been on a website that was so badly organized you couldn't find information you knew was on the site? This is the effect of poor information architecture (IA). Good IA enables users to navigate intuitively so that they find what they're looking for in the shortest time and with the least effort possible, all while being engaged with your site. When IA is done well, the user doesn’t even notice the structure of information.

  • Usability, Web Design

    The Halo Effect and Your Website

    In social psychology, the Halo Effect is classified as a cognitive bias where an individual transfers his feelings about one aspect of something and extrapolates it into an overall opinion about it. So what does the Halo Effect have to do with your website? Actually, everything. The Halo Effect is not fair, but it is a definite reality.

  • Web Design, Usability

    Accessibility Matters: Is Your Website Up to Code?

    When building a website, the focus tends to be on how content is designed and managed, but we may be forgetting an important element that can cut down visibility when left unaddressed: content accessibility to people with disabilities. As part of #OUTC16, Justin Gatewood, Webmaster at Victor Valley College, showed us how to S.I.F.T. through a website’s content for accessibility.

  • Marketing & Recruitment, Usability

    How to Write Content That Engages Students

    Robert Feighl, Webmaster and Faculty Member at National Park College, gave a thought-provoking presentation at our 2016 OmniUpdate User Training Conference (#OUTC16). He described his recent adventure in redesigning the college’s website by structuring content based on student interests. Check out his valuable insights.

  • Usability, Content Management

    The Welcoming Website Part 4: Collaborating Across Campus

    I am happy to end my blog series on web accessibility with a post that focuses on collaboration, a cornerstone of Universal Design and disability activism. Like all other campus initiatives, ensuring that physical and digital spaces remain accessible requires cooperation from everyone on campus. Here are some ideas on how to make web accessibility a priority for your institution.

  • Usability

    The Welcoming Website Part 3: Making the Most of Accessibility Check

    If you have been making regular accessibility checks on your institution’s web pages, you may be familiar with some of the language and common issues of web accessibility. OmniUpdate’s OU Campus provides an Accessibility Check tool that can help reveal code-level accessibility issues to thoroughly address accessibility compliance.

  • News & Events, Usability

    Looking to Improve Your Site's Accessibility? Higher Ed Live Has You Covered

    It’s awesome to have a website that looks great, but what happens if the content is not accessible to all visitors? Your website should be an extension of your physical campus and be a level playing field for all visitors. Check out Higher Ed Live’s Special Edition episode on Universal Design for great tips on making your site more accessible.

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