Blog
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Research, Marketing & Recruitment
What Students Watch: Videos that Attract College Students
According to the 2018 E-Expectations Trend Report, students are drawn to videos on college and university websites, especially if they provide an intimate look at student life.
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Research, Marketing & Recruitment
What Students Search for When Choosing a College
Every year, there is always a surprise statistic to learn in the E-Expectations Trend Report about prospective students.
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Marketing & Recruitment, Research
Reaching First-Generation Students on Your Website
First-generation college students have less support from parents and welcome any and all communication channels available.
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Marketing & Recruitment, Research
Social Media Strategy for Colleges and Universities
There may be a percentage of prospective students who will open mail from your school, but your best bet in reaching Gen Z is online.
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Research, Marketing & Recruitment
Get Engaged! What the Latest Research Says About College Websites
Every year, prospective students grow increasingly tech-savvy, and if your college or university is not keeping up, you are missing valuable opportunities to attract and interest them in your school.
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Technology & Development, Marketing & Recruitment
Real Campus Visits vs. Virtual Campus Tours
The only way for a student to really get a feel for your campus is to visit. But what if your school is 3,000 miles away? The next best thing is a virtual campus tour.
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Content Management, Marketing & Recruitment
(More) SEO for College and University Websites
Increasing your college or university’s search rankings can have profound effects on enrollment, and one of the most immediate and accessible ways to do this is by practicing smart SEO.
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Reach Prospective College Students: Write Emails That Lead to Clicks
Following are a few insights into how you can spice up your email communication to snag students’ attention—at least for a few seconds.
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Content Management, Marketing & Recruitment
SEO for College Websites [INFOGRAPHIC]
Search engine optimization (SEO) has been around as long as Google; however, the technique is getting more attention as schools try to figure out how to maximize their limited marketing dollars.
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Technology & Development, Marketing & Recruitment
Net Price Calculators for Higher Ed: Does Yours Add Up?
With estimates ranging from $10,000 annually for community colleges to over $60,000 annually for private colleges, students want to know the specific costs associated with your institution.
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