Blog
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Research, Marketing & Recruitment
5 Signs Your College or University Website Is a Dud
There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students.
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Research, Marketing & Recruitment
What Students Watch: Videos that Attract College Students
According to the 2018 E-Expectations Trend Report, students are drawn to videos on college and university websites, especially if they provide an intimate look at student life.
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Research, Marketing & Recruitment
What Students Search for When Choosing a College
Every year, there is always a surprise statistic to learn in the E-Expectations Trend Report about prospective students.
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Marketing & Recruitment, Research
Reaching First-Generation Students on Your Website
First-generation college students have less support from parents and welcome any and all communication channels available.
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Research, Marketing & Recruitment
Get Engaged! What the Latest Research Says About College Websites
Every year, prospective students grow increasingly tech-savvy, and if your college or university is not keeping up, you are missing valuable opportunities to attract and interest them in your school.
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Top Five Analytics to Review Every Day
It’s a good idea to check your website analytics regularly. Establish a routine to get familiar with the system, spot anomalies, and identify trends.
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Research, Marketing & Recruitment
Recruiting Parents: Where Early Engagement Pays Off
Eager to get a head start on your recruiting efforts? Target the parents—that’s what the data suggests in the new 2017 E-Expectations Trend Report.
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5 Questions to Ask in the RFP Process
If your institution needs a new web content management system (CMS), but you are unsure how to start the search and evaluation process, a request for proposal (RFP) can be a great tool to connect you to the CMS that best meets your institution's needs. Here’s five questions to consider when drafting your RFP.
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Marketing & Recruitment, Research
What Images Do College-Bound Students Want to See on Your Website?
According to the 2016 E-Expectations Report, 75% of high school juniors and seniors prefer candid (not staged) images of student life and non-academic activities on your website. Prospective students want to envision themselves on your campus. What else are prospective students' wanting to find on your site?
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Making User Experience a Top Priority
We’ve all been on websites that have left us confused or frustrated. Perhaps you just needed contact information but it was nowhere to be found. Maybe the pages were overly complicated or poorly organized. Ugh! These are all examples of problems that can add up to a negative user experience, which can lead to a negative impression that reflects not only on your website, but on your college or university.
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