Blog

Research, Marketing & Recruitment

Recruiting Parents: Where Early Engagement Pays Off

Eager to get a head start on your recruiting efforts? Target the parents—that’s what the data suggests in the new 2017 E-Expectations Trend Report.
By Heidi King, October 25, 2017
Research, Content Management

5 Questions to Ask in the RFP Process

If your institution needs a new web content management system (CMS), but you are unsure how to start the search and evaluation process, a request for proposal (RFP) can be a great tool to connect you to the CMS that best meets your institution's needs. Here’s five questions to consider when drafting your RFP.
By Court Campion, September 07, 2017
Research, Marketing & Recruitment

What Images Do College-Bound Students Want to See on Your Website?

According to the 2016 E-Expectations Report, 75% of high school juniors and seniors prefer candid (not staged) images of student life and non-academic activities on your website. Prospective students want to envision themselves on your campus. What else are prospective students' wanting to find on your site?
By Sara Arnold, April 25, 2017
Usability, Research

Making User Experience a Top Priority

We’ve all been on websites that have left us confused or frustrated. Perhaps you just needed contact information but it was nowhere to be found. Maybe the pages were overly complicated or poorly organized. Ugh! These are all examples of problems that can add up to a negative user experience, which can lead to a negative impression that reflects not only on your website, but on your college or university.
By Breanna Scott, July 20, 2016
Research, Marketing & Recruitment

How Far Behind Is Too Far Behind?

You realize your institution’s website needs a facelift—but it’s still functioning, so any needed improvements get put on the back burner while available funds are used on other, seemingly more urgent, projects. How long can you put it off? A new study by Digital Clarity Group, available for free download on our website, explains why colleges and universities need to prioritize their web presence as students’ digital expectations are on a rapid rise.
By Jason Taylor, April 06, 2016
Research, Marketing & Recruitment

What Are Your Prospective Students' Mobile Habits? Survey Says...

Like most colleges and universities, you’ve probably watched a steady increase in the number of visitors coming to your website on mobile devices. Ever wonder what that trend looks like among prospective students? Find out what they are doing on their phones and what it means for you in the admissions process.
By Jason Taylor, January 27, 2016
Research, Marketing & Recruitment

How Important Is Your Website to Admissions, Really?

Everyone in higher education goes through an exercise of prioritizing enrollment and marketing activities. When making decisions, how important, really, is an institution’s website to accomplishing admission and enrollment goals? Turns out, it’s hard to understate the importance of websites in influencing prospective students.
By Lance Merker, November 24, 2015
Research, Marketing & Recruitment

How Do Students Really Choose Their College? Survey Says...

Every year OmniUpdate co-sponsors a survey of thousands of prospective college students. This year’s E-Expectations report provides fresh data about the online and mobile marketing preferences of college-bound high school students – information that colleges and universities can put into action to refine their recruitment strategies.
By Lance Merker, October 05, 2015
Research, Marketing & Recruitment

Marketing Lessons from the 2015
E-Expectations Survey

Each year, the E-Expectations Report provides incredibly valuable information for those in charge of collegiate marketing and recruitment. There’s so much to take away from the 2015 report, including statistics about website usage, social media interaction, email trends, and interactive resources. For now, I’d like to highlight three interesting stats.
By Carol Clements, August 20, 2015
Usability, Research

Is Your Higher Ed Website
Mobile-Friendly?

Google is now placing much more emphasis on mobile-friendliness as part of their ranking algorithm. This is a good thing for users of Google, as it is now easier to find results that are optimized for whatever device someone is using. But, it could have an impact on websites that are considered not mobile-friendly. So how do you know if Google considers your website mobile-friendly?
By Rich Paul, June 03, 2015