Blog
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Research, Marketing & Recruitment
Get Engaged! What the Latest Research Says About College Websites
Every year, prospective students grow increasingly tech-savvy, and if your college or university is not keeping up, you are missing valuable opportunities to attract and interest them in your school.
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Top Five Analytics to Review Every Day
It’s a good idea to check your website analytics regularly. Establish a routine to get familiar with the system, spot anomalies, and identify trends.
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Marketing & Recruitment, Research
Recruiting Parents: Where Early Engagement Pays Off
Eager to get a head start on your recruiting efforts? Target the parents—that’s what the data suggests in the new 2017 E-Expectations Trend Report.
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5 Questions to Ask in the RFP Process
If your institution needs a new web content management system (CMS), but you are unsure how to start the search and evaluation process, a request for proposal (RFP) can be a great tool to connect you to the CMS that best meets your institution's needs. Here’s five questions to consider when drafting your RFP.
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Research, Marketing & Recruitment
What Images Do College-Bound Students Want to See on Your Website?
According to the 2016 E-Expectations Report, 75% of high school juniors and seniors prefer candid (not staged) images of student life and non-academic activities on your website. Prospective students want to envision themselves on your campus. What else are prospective students' wanting to find on your site?
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Making User Experience a Top Priority
We’ve all been on websites that have left us confused or frustrated. Perhaps you just needed contact information but it was nowhere to be found. Maybe the pages were overly complicated or poorly organized. Ugh! These are all examples of problems that can add up to a negative user experience, which can lead to a negative impression that reflects not only on your website, but on your college or university.
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Marketing & Recruitment, Research
How Far Behind Is Too Far Behind?
You realize your institution’s website needs a facelift—but it’s still functioning, so any needed improvements get put on the back burner while available funds are used on other, seemingly more urgent, projects. How long can you put it off? A new study by Digital Clarity Group, available for free download on our website, explains why colleges and universities need to prioritize their web presence as students’ digital expectations are on a rapid rise.
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Research, Marketing & Recruitment
What Are Your Prospective Students' Mobile Habits? Survey Says...
Like most colleges and universities, you’ve probably watched a steady increase in the number of visitors coming to your website on mobile devices. Ever wonder what that trend looks like among prospective students? Find out what they are doing on their phones and what it means for you in the admissions process.
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Research, Marketing & Recruitment
How Important Is Your Website to Admissions, Really?
Everyone in higher education goes through an exercise of prioritizing enrollment and marketing activities. When making decisions, how important, really, is an institution’s website to accomplishing admission and enrollment goals? Turns out, it’s hard to understate the importance of websites in influencing prospective students.
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Marketing & Recruitment, Research
How Do Students Really Choose Their College? Survey Says...
Every year OmniUpdate co-sponsors a survey of thousands of prospective college students. This year’s E-Expectations report provides fresh data about the online and mobile marketing preferences of college-bound high school students – information that colleges and universities can put into action to refine their recruitment strategies.
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