Blog
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Content Management, Marketing & Recruitment
Boost Web Page Views with A/B Testing
An A/B test compares two or more versions of a web page to see which one performs better. With the results, you’ll see which page works best, and you can further refine your creative work to boost conversions.
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Content Management, Marketing & Recruitment
Web Trends in Higher Education: What You Need to Know
We have curated a list of topics from industry thought leaders to help you contemplate next steps in making your website and social presence better than ever.
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Content Management, Marketing & Recruitment
Make It Your Mission to Stop Using Mission Statements as Web Content
Mission statements aren't bad, but they don’t make for the best web content. At the very least, they don’t deserve premium real estate on your site.
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Content Management, Marketing & Recruitment
Aligning Web Content with Your Marketing Goals
Here are a dozen ways you can celebrate your institution’s distinctive character, engage audiences, and connect your school with something bigger.
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News & Events, Marketing & Recruitment
The Repeal of Net Neutrality: How Does This Impact Your School?
The Federal Communications Commission’s vote to repeal net neutrality regulations gives broadband providers the ability to block websites and charge for certain content and faster service. What does this mean for higher ed?
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Web Design, Marketing & Recruitment
8 Seconds to Make an Impact: Why Responsiveness Matters
Watching a teenager slide, click, and type on her phone is mesmerizing—and terrifying if you are a college administrator trying to capture her attention for even 30 seconds.
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Research, Marketing & Recruitment
Recruiting Parents: Where Early Engagement Pays Off
Eager to get a head start on your recruiting efforts? Target the parents—that’s what the data suggests in the new 2017 E-Expectations Trend Report.
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Content Management, Marketing & Recruitment
4 Reasons Why Your Institution Should be Blogging
Blogs are a fantastic way to continuously produce content that captivates and inspires while simultaneously establishing your presence on the web. Here's four reasons why you should get started blogging if you aren't already.
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Research, Marketing & Recruitment
What Images Do College-Bound Students Want to See on Your Website?
According to the 2016 E-Expectations Report, 75% of high school juniors and seniors prefer candid (not staged) images of student life and non-academic activities on your website. Prospective students want to envision themselves on your campus. What else are prospective students' wanting to find on your site?
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Content Management, Marketing & Recruitment
Staying Fresh with an Editorial Calendar
Keeping site content fresh is a difficult task. There are many questions to answer. How often should you update? What should you update? By implementing an editorial calendar, you and your team can organize, plan, and schedule updates for new and exciting content. Here are tips on how to start your calendar and ensure your content stays fresh.
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