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Blog

  • Usability, Marketing & Recruitment

    How to Write Content That Engages Students

    Robert Feighl, Webmaster and Faculty Member at National Park College, gave a thought-provoking presentation at our 2016 OmniUpdate User Training Conference (#OUTC16). He described his recent adventure in redesigning the college’s website by structuring content based on student interests. Check out his valuable insights.

  • Usability, Content Management

    The Welcoming Website Part 4: Collaborating Across Campus

    I am happy to end my blog series on web accessibility with a post that focuses on collaboration, a cornerstone of Universal Design and disability activism. Like all other campus initiatives, ensuring that physical and digital spaces remain accessible requires cooperation from everyone on campus. Here are some ideas on how to make web accessibility a priority for your institution.

  • Usability

    The Welcoming Website Part 3: Making the Most of Accessibility Check

    If you have been making regular accessibility checks on your institution’s web pages, you may be familiar with some of the language and common issues of web accessibility. OmniUpdate’s OU Campus provides an Accessibility Check tool that can help reveal code-level accessibility issues to thoroughly address accessibility compliance.

  • Usability, News & Events

    Looking to Improve Your Site's Accessibility? Higher Ed Live Has You Covered

    It’s awesome to have a website that looks great, but what happens if the content is not accessible to all visitors? Your website should be an extension of your physical campus and be a level playing field for all visitors. Check out Higher Ed Live’s Special Edition episode on Universal Design for great tips on making your site more accessible.

  • Usability

    The Welcoming Website Part 2: Assessing Accessibility

    Taking stock of your current website is the next step in making your digital campus environment as welcoming as possible. Once your institution has committed to regular accessibility reviews, follow my top tips for developing an accessibility review plan.

  • Usability, Technology & Development

    Best Practices for Implementing a CMS

    You’ve chosen your content management system and are ready for the implementation stage. This means you can kick back, relax, and let the vendor do all the work, right? Not quite! The implementation process we’ve developed is designed to make things as smooth as possible. Learn how you can help to ensure your implementation is setting you up for success.

  • Usability, Content Management

    Get Found! How to Optimize Your Web Content for Search Engines

    Search engines serve millions of people per day looking for answers to their questions or solutions to their problems. As colleges, we want those people to find the answers and solutions we provide. SEO is a way to optimize web pages so search engines understand them better. Once implemented, SEO keeps the visitors coming and effectively does the promotion for you!

  • Web Design, Usability

    The Welcoming Website Part 1: Accessibility and Universal Design

    Too often, taking steps to increase technological accessibility is a reactive solution to a student or faculty request or the threat of legal action rather than a normal part of the web design process. Conceptualizing your institution’s websites from a Universal Design perspective can have a meaningful impact on both the user experience and marketing efforts of your institution.

  • Usability, Research

    Is Your Higher Ed Website
    Mobile-Friendly?

    Google is now placing much more emphasis on mobile-friendliness as part of their ranking algorithm. This is a good thing for users of Google, as it is now easier to find results that are optimized for whatever device someone is using. But, it could have an impact on websites that are considered not mobile-friendly. So how do you know if Google considers your website mobile-friendly?

  • Usability, Content Management

    Taming the Beast: Rogue Websites in Higher Ed

    A modern content management system (CMS) is designed to address the web and digital marketing needs of your institution. The problem is that a lot of colleges and universities use older systems that lack in functionality and don't have user buy-in. Because of this, website content is sometimes created outside the scope of the CMS that can weaken your marketing efforts. Empower your users to create web and digital marketing content without going rogue!

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