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Blog

  • Usability, Web Design

    Using Information Architecture to Streamline Website Navigation

    Have you ever been on a website that was so badly organized you couldn't find information you knew was on the site? This is the effect of poor information architecture (IA). Good IA enables users to navigate intuitively so that they find what they're looking for in the shortest time and with the least effort possible, all while being engaged with your site. When IA is done well, the user doesn’t even notice the structure of information.

  • Web Design, Usability

    The Halo Effect and Your Website

    In social psychology, the Halo Effect is classified as a cognitive bias where an individual transfers his feelings about one aspect of something and extrapolates it into an overall opinion about it. So what does the Halo Effect have to do with your website? Actually, everything. The Halo Effect is not fair, but it is a definite reality.

  • Web Design, Usability

    Accessibility Matters: Is Your Website Up to Code?

    When building a website, the focus tends to be on how content is designed and managed, but we may be forgetting an important element that can cut down visibility when left unaddressed: content accessibility to people with disabilities. As part of #OUTC16, Justin Gatewood, Webmaster at Victor Valley College, showed us how to S.I.F.T. through a website’s content for accessibility.

  • Usability, Marketing & Recruitment

    How to Write Content That Engages Students

    Robert Feighl, Webmaster and Faculty Member at National Park College, gave a thought-provoking presentation at our 2016 OmniUpdate User Training Conference (#OUTC16). He described his recent adventure in redesigning the college’s website by structuring content based on student interests. Check out his valuable insights.

  • Content Management, Usability

    The Welcoming Website Part 4: Collaborating Across Campus

    I am happy to end my blog series on web accessibility with a post that focuses on collaboration, a cornerstone of Universal Design and disability activism. Like all other campus initiatives, ensuring that physical and digital spaces remain accessible requires cooperation from everyone on campus. Here are some ideas on how to make web accessibility a priority for your institution.

  • Usability

    The Welcoming Website Part 3: Making the Most of Accessibility Check

    If you have been making regular accessibility checks on your institution’s web pages, you may be familiar with some of the language and common issues of web accessibility. OmniUpdate’s OU Campus provides an Accessibility Check tool that can help reveal code-level accessibility issues to thoroughly address accessibility compliance.

  • News & Events, Usability

    Looking to Improve Your Site's Accessibility? Higher Ed Live Has You Covered

    It’s awesome to have a website that looks great, but what happens if the content is not accessible to all visitors? Your website should be an extension of your physical campus and be a level playing field for all visitors. Check out Higher Ed Live’s Special Edition episode on Universal Design for great tips on making your site more accessible.

  • Usability

    The Welcoming Website Part 2: Assessing Accessibility

    Taking stock of your current website is the next step in making your digital campus environment as welcoming as possible. Once your institution has committed to regular accessibility reviews, follow my top tips for developing an accessibility review plan.

  • Technology & Development, Usability

    Best Practices for Implementing a CMS

    You’ve chosen your content management system and are ready for the implementation stage. This means you can kick back, relax, and let the vendor do all the work, right? Not quite! The implementation process we’ve developed is designed to make things as smooth as possible. Learn how you can help to ensure your implementation is setting you up for success.

  • Usability, Content Management

    Get Found! How to Optimize Your Web Content for Search Engines

    Search engines serve millions of people per day looking for answers to their questions or solutions to their problems. As colleges, we want those people to find the answers and solutions we provide. SEO is a way to optimize web pages so search engines understand them better. Once implemented, SEO keeps the visitors coming and effectively does the promotion for you!

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