Blog
-
Marketing & Recruitment, Research
Online Paid Ads: They Matter More Than Ever
Today's students are the point-and-click generation, meaning that if your paid ad is creative, colorful, and interactive, they are likely to click to learn more.
-
Technology & Development, News & Events
How Gulf Coast State College Got Back Online During Hurricane Michael
Does customer service matter when choosing a content management system (CMS)? Just ask Sherri Davis, webmaster at Gulf Coast State College in Florida.
-
Research, Marketing & Recruitment
5 Signs Your College or University Website Is a Dud
There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students.
-
Research, Marketing & Recruitment
What Students Watch: Videos that Attract College Students
According to the 2018 E-Expectations Trend Report, students are drawn to videos on college and university websites, especially if they provide an intimate look at student life.
-
AMA Marketer of the Year: Western Carolina University's Robin Oliver
The American Marketing Association named Robin Oliver of Western Carolina University the 2018 AMA Higher Education Marketer of the Year.
-
Writing Content for Your College or University Website
There is a simple way to advise content contributors about writing content for your school’s website: Go with the Flow.
-
Web Design, Content Management
Conducting a Pilot Content Audit for Your Higher Ed Website
A pilot audit is a test run with your content audit team using sample content taken directly from your existing website.
-
Research, Marketing & Recruitment
What Students Search for When Choosing a College
Every year, there is always a surprise statistic to learn in the E-Expectations Trend Report about prospective students.
-
Web Design, Content Management
Tools for a Successful Higher Ed Content Audit
The good news about conducting a website content audit is that there are a number of free and fee-based tools to make the process faster and easier.
-
Marketing & Recruitment, Research
Reaching First-Generation Students on Your Website
First-generation college students have less support from parents and welcome any and all communication channels available.
Stay Connected
Get announcements straight to your inbox about our free webcasts, upcoming events, product updates, and more!
