Blog
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5 Ways to Use the 2018 E-Expectations Data to Increase College Enrollment
Here are 5 ways you can tailor the 2018 E-Expectations Trend Report data to help you attract prospective students who are the best fit for your institution.
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Can Banner Ads Boost Your School's Website Traffic?
Digital advertising is leveling the playing field in academia with the help of Google search, banner ads, and retargeting strategies.
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How to Attract Students to Your Website
Teens are rarely without their phones, but when was the last time you saw a teenager make an actual phone call to find out the information they need? Stumped for an answer?
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Technology & Development, Marketing & Recruitment
5 Marketing Problems that a CMS Can Solve
With the right web content management system, you can turn your website into a crucial marketing tool that also provides you with essential data about your site visitors.
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Content Management, Marketing & Recruitment
Boost Web Page Views with A/B Testing
An A/B test compares two or more versions of a web page to see which one performs better. With the results, you’ll see which page works best, and you can further refine your creative work to boost conversions.
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Content Management, Marketing & Recruitment
Web Trends in Higher Education: What You Need to Know
We have curated a list of topics from industry thought leaders to help you contemplate next steps in making your website and social presence better than ever.
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Marketing & Recruitment, Content Management
Make It Your Mission to Stop Using Mission Statements as Web Content
Mission statements aren't bad, but they don’t make for the best web content. At the very least, they don’t deserve premium real estate on your site.
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Marketing & Recruitment, Content Management
Aligning Web Content with Your Marketing Goals
Here are a dozen ways you can celebrate your institution’s distinctive character, engage audiences, and connect your school with something bigger.
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Marketing & Recruitment, News & Events
The Repeal of Net Neutrality: How Does This Impact Your School?
The Federal Communications Commission’s vote to repeal net neutrality regulations gives broadband providers the ability to block websites and charge for certain content and faster service. What does this mean for higher ed?
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Marketing & Recruitment, Web Design
8 Seconds to Make an Impact: Why Responsiveness Matters
Watching a teenager slide, click, and type on her phone is mesmerizing—and terrifying if you are a college administrator trying to capture her attention for even 30 seconds.
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