Blog
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Marketing & Recruitment, Research
How Far Behind Is Too Far Behind?
You realize your institution’s website needs a facelift—but it’s still functioning, so any needed improvements get put on the back burner while available funds are used on other, seemingly more urgent, projects. How long can you put it off? A new study by Digital Clarity Group, available for free download on our website, explains why colleges and universities need to prioritize their web presence as students’ digital expectations are on a rapid rise.
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Research, Marketing & Recruitment
What Are Your Prospective Students' Mobile Habits? Survey Says...
Like most colleges and universities, you’ve probably watched a steady increase in the number of visitors coming to your website on mobile devices. Ever wonder what that trend looks like among prospective students? Find out what they are doing on their phones and what it means for you in the admissions process.
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Research, Marketing & Recruitment
How Important Is Your Website to Admissions, Really?
Everyone in higher education goes through an exercise of prioritizing enrollment and marketing activities. When making decisions, how important, really, is an institution’s website to accomplishing admission and enrollment goals? Turns out, it’s hard to understate the importance of websites in influencing prospective students.
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Marketing & Recruitment, Research
How Do Students Really Choose Their College? Survey Says...
Every year OmniUpdate co-sponsors a survey of thousands of prospective college students. This year’s E-Expectations report provides fresh data about the online and mobile marketing preferences of college-bound high school students – information that colleges and universities can put into action to refine their recruitment strategies.
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Marketing & Recruitment, Research
Marketing Lessons from the 2015
E-Expectations SurveyEach year, the E-Expectations Report provides incredibly valuable information for those in charge of collegiate marketing and recruitment. There’s so much to take away from the 2015 report, including statistics about website usage, social media interaction, email trends, and interactive resources. For now, I’d like to highlight three interesting stats.
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Social Media and Your Higher Ed Website
Continuity and consistency count in today's organizational communications. The same holds true for your social channels. Your social presence doesn't occur in a vacuum on Facebook, Twitter, Pinterest, or Snapchat, but is connected to everything else you do. Most importantly, it should be connected to your website.
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Marketing & Recruitment, Content Management
Online Magazines: Giving Your Content Life
Almost all colleges and universities have some sort of print magazine. One question though: How do you know the number of people that actually read the magazine? There's a relatively simple solution to lower costs, gain valuable readership statistics, and more effectively deliver content to your magazine readers: take your magazine online using OU Campus.
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Content Management, Marketing & Recruitment
Tips for Creating and Managing Email Campaigns in OU Campus
Whether it’s open on your desktop or launched on a mobile device while standing in line at the store, email has become an integral part of everyday life. For any business, including higher education institutions, it is important to utilize email communication as part of a complete outbound marketing strategy.
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Marketing & Recruitment, Content Management
7 Reasons to Promote Your Institution's Walk Score
There is a website called walkscore.com. You might have heard of it. It quantifies how walkable any location is by calculating its distance from stores, services, transit, and takes into consideration other livability aspects. It’s primarily directed at home owners and renters looking to relocate. But, what if you used it on your institution’s website?
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Marketing & Recruitment, Technology & Development
Introducing Email Campaign Manager
We all know by now that email marketing is not dead. In fact, it is very much alive; however, in need of a makeover. We discovered this in the 2014 E-Expectations survey conducted with 1,000 college-bound high school students. The results showed that two-thirds of students said they check their email at least once a day using their mobile device! These are the same students that are arriving on your campus right now.
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