Blog
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Marketing & Recruitment, Research
Marketing Lessons from the 2015
E-Expectations SurveyEach year, the E-Expectations Report provides incredibly valuable information for those in charge of collegiate marketing and recruitment. There’s so much to take away from the 2015 report, including statistics about website usage, social media interaction, email trends, and interactive resources. For now, I’d like to highlight three interesting stats.
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Social Media and Your Higher Ed Website
Continuity and consistency count in today's organizational communications. The same holds true for your social channels. Your social presence doesn't occur in a vacuum on Facebook, Twitter, Pinterest, or Snapchat, but is connected to everything else you do. Most importantly, it should be connected to your website.
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Marketing & Recruitment, Content Management
Online Magazines: Giving Your Content Life
Almost all colleges and universities have some sort of print magazine. One question though: How do you know the number of people that actually read the magazine? There's a relatively simple solution to lower costs, gain valuable readership statistics, and more effectively deliver content to your magazine readers: take your magazine online using OU Campus.
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Content Management, Marketing & Recruitment
Tips for Creating and Managing Email Campaigns in OU Campus
Whether it’s open on your desktop or launched on a mobile device while standing in line at the store, email has become an integral part of everyday life. For any business, including higher education institutions, it is important to utilize email communication as part of a complete outbound marketing strategy.
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Marketing & Recruitment, Content Management
7 Reasons to Promote Your Institution's Walk Score
There is a website called walkscore.com. You might have heard of it. It quantifies how walkable any location is by calculating its distance from stores, services, transit, and takes into consideration other livability aspects. It’s primarily directed at home owners and renters looking to relocate. But, what if you used it on your institution’s website?
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Marketing & Recruitment, Technology & Development
Introducing Email Campaign Manager
We all know by now that email marketing is not dead. In fact, it is very much alive; however, in need of a makeover. We discovered this in the 2014 E-Expectations survey conducted with 1,000 college-bound high school students. The results showed that two-thirds of students said they check their email at least once a day using their mobile device! These are the same students that are arriving on your campus right now.
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Marketing & Recruitment, Research
E-Expectations: Effective Recruiting Starts with Your College Website
Colleges and universities invest heavily in student recruitment. But, with an ever expanding array of tools to reach teens – from email to apps to text messaging – schools have more options than ever. Fortunately, we have solid research on how students engage with higher education institutions in the digital realm. The verdict?
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Marketing & Recruitment, Research
E-Expectations: 5 Facts to Help Market to College-Bound Students
College-bound students can be fickle – on Facebook one day and Snapchat the next. Abandoning email, and then getting back into it again. So, we surveyed 1,000 high school seniors about how they prefer to be reached online. This incredibly important data should be shared with everyone who is involved in developing and maintaining your college or university website.
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Three Big Web Trends for Colleges in 2014
Career College Central recently asked us about big web trends for colleges in 2014. This is a hot topic across higher ed, as educational institutions are being buffeted by rapid changes in technology that are transforming the way we work and communicate. OmniUpdate was a good match to talk about how institutions can keep up with these changes.
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Tackling Higher Ed Digital Marketing Challenges
Higher Education Marketing offers digital marketing services to higher education institutions, including analytics, search engine optimization, pay-per-click marketing, social media marketing, website design, and branding. The company’s CEO Philippe Taza offers insight into the value that effective implementation and management of advanced digital marketing strategy and tactics can bring to higher ed institutions.
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