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Blog

  • Web Design, Content Management

    Five Guidelines for Mastering Your Website Redesign

    At OUTC16, Sylvia Nicosia, Director of Web Programming and Development at Farmingdale State College, talked about five guidelines to follow when rolling out a new website. Learn her secrets to success for a better website and redesign experience.

  • Web Design, Usability

    Website Redesign: How to Give Site Visitors What They Need

    At OUTC16, Sylvia Nicosia, Director of Web Programming and Development at Farmingdale State College, gave a detailed presentation on her institution’s most recent website redesign. Using analytics and qualitative data, Nicosia and her team developed a simple, yet powerful design where information architecture meets the expectations of their site visitors. Learn about their journey to a successful website redesign.

  • Web Design, Content Management

    When Bad Ideas Work: Clarion University's Road to Web Governance

    Jason Strohm took to the stage at OUTC16 to talk about bad ideas — and why they work! Strohm is the web designer and developer at Clarion University of Pennsylvania, where the institution's website recently became a "20-year overnight success." Learn about the evolution of Clarion's website from 1996 to the present.

  • Web Design, Usability

    How to Improve Your Website's Usability and Make a Good Impression

    When starting a new book, the reader might give it a few pages or maybe even a couple of chapters to let it catch her interest. When it comes to your website, you’ve got a matter of seconds to capture her attention. Usability is understanding what your audience wants from your website and providing it in a way that is efficient and intuitive for them. Learn about five important areas to focus on when evaluating your sites’ usability strengths and weaknesses.

  • Web Design, Usability

    Using Information Architecture to Streamline Website Navigation

    Have you ever been on a website that was so badly organized you couldn't find information you knew was on the site? This is the effect of poor information architecture (IA). Good IA enables users to navigate intuitively so that they find what they're looking for in the shortest time and with the least effort possible, all while being engaged with your site. When IA is done well, the user doesn’t even notice the structure of information.

  • Web Design, Usability

    The Halo Effect and Your Website

    In social psychology, the Halo Effect is classified as a cognitive bias where an individual transfers his feelings about one aspect of something and extrapolates it into an overall opinion about it. So what does the Halo Effect have to do with your website? Actually, everything. The Halo Effect is not fair, but it is a definite reality.

  • Web Design, Usability

    Accessibility Matters: Is Your Website Up to Code?

    When building a website, the focus tends to be on how content is designed and managed, but we may be forgetting an important element that can cut down visibility when left unaddressed: content accessibility to people with disabilities. As part of #OUTC16, Justin Gatewood, Webmaster at Victor Valley College, showed us how to S.I.F.T. through a website’s content for accessibility.

  • Web Design, Technology & Development

    Building Successful Websites from the Ground Up

    At #OUTC16, Michael Chameides, Website Manager for Bard College at Simon’s Rock, gave a presentation on his experience designing for the CMS. Subjects included pattern libraries, OU Campus functionality, dynamic content, and agile development. Read on to learn about the strategies he has found to create efficiently running websites.

  • Web Design, Content Management

    Quick Fixes with Media Queries

    Most sites have it — that one strange screen width that sends your content shooting off the side of the display and into the next office. Or the font that doesn’t resize properly and pushes content down the page. It can happen to anyone. Here are a few tips on how to solve these issues in OU Campus. It's pretty basic stuff.

  • Web Design, Usability

    The Welcoming Website Part 1: Accessibility and Universal Design

    Too often, taking steps to increase technological accessibility is a reactive solution to a student or faculty request or the threat of legal action rather than a normal part of the web design process. Conceptualizing your institution’s websites from a Universal Design perspective can have a meaningful impact on both the user experience and marketing efforts of your institution.

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