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Higher Education Marketing: Strategies and Trends to Know

Updating your college or university marketing plan? Here are strategies and trends you should know.

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Why and How to Show Students the ROI of Education?

Students are basing their college decisions on course catalogs and they’re prioritizing ROI according to a recent study....

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The Best College and University Digital Marketing Campaigns

Are you ready to create a top-notch higher ed digital marketing campaign for your school? Borrow ideas from these award-winning...

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Social Media Marketing for Colleges and Universities: 8 Tips

Social media marketing is crucial for colleges and universities’ prospective student outreach strategy. Learn how to...

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Get these SEO tips for getting your college found online.
Demystifying SEO for Higher Education: Tips for Colleges and Universities

Does your college have an SEO strategy? If not, read our guide to learn how to drive traffic to your website.

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The Top Text Messaging Dos & Don'ts for Higher Education

What colleges and universities should and should not do when sending one-to-one SMS text messages to engage their current...

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4 Ways to Drive Student and Alumni Engagement During March Madness

How Athletics, Alumni & other departments can foster engagement with students, alumni and prospective learners during...

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8 Top Tips on Co-curricular Assessment Within Student Affairs

Assessment expert Joseph D. Levy shares advice with student affairs professionals on how to design an assessment project...

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How to Re-Enroll More Stopped-Out Students with Limited Staff

The right text messaging campaign can connect your stopped-out students with the resources they need to re-enroll and...

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