Blog
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Research, Marketing & Recruitment
What Students Watch: Videos that Attract College Students
According to the 2018 E-Expectations Trend Report, students are drawn to videos on college and university websites, especially if they provide an intimate look at student life.
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AMA Marketer of the Year: Western Carolina University's Robin Oliver
The American Marketing Association named Robin Oliver of Western Carolina University the 2018 AMA Higher Education Marketer of the Year.
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Writing Content for Your College or University Website
There is a simple way to advise content contributors about writing content for your school’s website: Go with the Flow.
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Content Management, Web Design
Conducting a Pilot Content Audit for Your Higher Ed Website
A pilot audit is a test run with your content audit team using sample content taken directly from your existing website.
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Research, Marketing & Recruitment
What Students Search for When Choosing a College
Every year, there is always a surprise statistic to learn in the E-Expectations Trend Report about prospective students.
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Web Design, Content Management
Tools for a Successful Higher Ed Content Audit
The good news about conducting a website content audit is that there are a number of free and fee-based tools to make the process faster and easier.
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Marketing & Recruitment, Research
Reaching First-Generation Students on Your Website
First-generation college students have less support from parents and welcome any and all communication channels available.
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Web Design, Content Management
Understanding Quantitative Data from Your Content Audit
You know that compiling a comprehensive report of your website’s content and its data is a key step in a website redesign, but what does it mean?
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Web Design, Content Management
Content Inventory: How to Capture and Record Data from Your Website
Before you launch into new content creation or migrate content to your new website during a redesign, save time and resources by evaluating your existing content.
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Research, Marketing & Recruitment
Get Engaged! What the Latest Research Says About College Websites
Every year, prospective students grow increasingly tech-savvy, and if your college or university is not keeping up, you are missing valuable opportunities to attract and interest them in your school.
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