Blog
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Research, Marketing & Recruitment
What Students Search for When Choosing a College
Every year, there is always a surprise statistic to learn in the E-Expectations Trend Report about prospective students.
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Web Design, Content Management
Tools for a Successful Higher Ed Content Audit
The good news about conducting a website content audit is that there are a number of free and fee-based tools to make the process faster and easier.
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Marketing & Recruitment, Research
Reaching First-Generation Students on Your Website
First-generation college students have less support from parents and welcome any and all communication channels available.
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Web Design, Content Management
Understanding Quantitative Data from Your Content Audit
You know that compiling a comprehensive report of your website’s content and its data is a key step in a website redesign, but what does it mean?
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Web Design, Content Management
Content Inventory: How to Capture and Record Data from Your Website
Before you launch into new content creation or migrate content to your new website during a redesign, save time and resources by evaluating your existing content.
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Research, Marketing & Recruitment
Get Engaged! What the Latest Research Says About College Websites
Every year, prospective students grow increasingly tech-savvy, and if your college or university is not keeping up, you are missing valuable opportunities to attract and interest them in your school.
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Navigation for College and University Websites
Information architecture should not be an afterthought in a website redesign, but rather, one of the main priorities. After all, you want your site visitors to find the info they need at a rapid speed.
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Using Data to Create Personas for Your College or University Website
When designing your college or university’s website, always remember that who you are writing for is just as important as what you are saying.
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Marketing & Recruitment, Technology & Development
Real Campus Visits vs. Virtual Campus Tours
The only way for a student to really get a feel for your campus is to visit. But what if your school is 3,000 miles away? The next best thing is a virtual campus tour.
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Reach Prospective College Students: Write Emails That Lead to Clicks
Following are a few insights into how you can spice up your email communication to snag students’ attention—at least for a few seconds.
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