Blog
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Research, Marketing & Recruitment
15 Surprising Higher Ed Stats That Marketing and Admissions Professionals Can't Ignore
Use data to strengthen your brand, boost enrollment, and stay competitive in today’s higher ed market.
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Marketing & Recruitment, Usability
Improving the Digital Student Experience in Higher Education
Today’s higher ed students are savvy—they expect a seamless digital experience. Learn more about optimizing the digital experience in this blog post.
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Research, Marketing & Recruitment
Recruiting Transfer Students: Does Your School's Website Hit the Mark?
To keep prospective students focused on your school—and to prevent them from shopping around on other institutional websites—it’s imperative that your college or university’s website is as comprehensive as possible.
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Ready, Set, Enroll! 3 Ways to Boost Your College or University Enrollment
It’s more important than ever to toss the status quo and think about new ways to boost your school’s digital presence.
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Making Room for Non-Traditional Students in Higher Ed
Anticipating the challenges ahead for higher ed, maybe it’s time to consider ways to nurture and welcome a new market: non-traditional students.
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Driving Revenue and Enrollment Growth During Uncertainty
Uncertainty is the new normal as a result of COVID-19, but despite the obstacles that it presents, there are still opportunities for growing revenue and enrollment in higher ed.
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The Balance Between Serving the Community While Engaging in Growth
Higher ed has always walked a tightrope between service and growth, and now there is more need than ever to be a trusted, helping community partner while also pushing growth in new, innovative ways.
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Revamping Your Strategic Plan? Don't Forget the Significance of Continuing Ed
To survive and thrive in this changing market, it’s time to consider different models and methods that can boost the current offerings of higher ed.
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Technology & Development, Marketing & Recruitment
Why Higher Ed Needs a Strong Continuing Ed Program
Ready to round out your higher ed offerings with non-traditional programming? Make sure you have the right tools in place.
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Marketing & Recruitment, Technology & Development
5 Lessons in Crisis Messaging from Higher Ed: Schools That Do It Right
See how your college or university stacks up to the best practices used by these schools.
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