Blog
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Marketing Your Higher Ed Site: Is Your Online Presence Where It Needs to Be?
With the web being the great equalizer that it is, a great college website and the right digital marketing strategy can help any school bridge the name recognition gap and meet its academic recruiting goals.
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Content Management, Marketing & Recruitment
The Best College and University Digital Marketing Campaigns
Are you ready to create a top-notch higher ed digital marketing campaign for your school? Borrow ideas from these award-winning colleges and universities.
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Top 7 College Admissions Recruiting Trends
Understanding recruitment trends can help you better shape your marketing campaigns for the new year.
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Marketing & Recruitment, Web Design
5 Tips for Attracting Students to Your College Website
With college enrollment dropping, these tips can help you attract students to your college website.
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Marketing & Recruitment, Research
Want to Reach College-Bound Students? Keep It Short and Sweet
In today’s world of constant connection and instantaneous information, prospective students can get frustrated if they have to wait even a day to get information from you.
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Research, Marketing & Recruitment
Using Higher Ed Data to Strengthen Your Website
As you consider content to include on your site, take a minute to look at the most recent data on student engagement.
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Research, Marketing & Recruitment
5 Reasons Why a Responsive College Website Matters
Being able to engage with students however they access your website is the primary reason for going responsive, but there are several other important issues.
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Research, Marketing & Recruitment
Capitalizing on Mobile Phones to Reach Prospective Students
Colleges and universities must have a responsive website that's easy for students to use and interact with on their mobile phones.
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Marketing & Recruitment, Research
Online Paid Ads: They Matter More Than Ever
Today's students are the point-and-click generation, meaning that if your paid ad is creative, colorful, and interactive, they are likely to click to learn more.
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Research, Marketing & Recruitment
5 Signs Your College or University Website Is a Dud
There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students.
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