Blog
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Research, Marketing & Recruitment
Recruiting Transfer Students: Does Your School's Website Hit the Mark?
To keep prospective students focused on your school—and to prevent them from shopping around on other institutional websites—it’s imperative that your college or university’s website is as comprehensive as possible.
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Marketing & Recruitment, Research
Social Media Marketing for Colleges and Universities: 8 Tips
Social media marketing is crucial for colleges and universities’ prospective student outreach strategy. Learn how to best connect with the new generation now!
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OU Campus Is the #1 Commercial CMS for Higher Ed
OU Campus is the #1 commercial CMS for colleges and universities with 625-2,215 students and also schools with more than 6,400 students.
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Marketing & Recruitment, Research
Want to Reach College-Bound Students? Keep It Short and Sweet
In today’s world of constant connection and instantaneous information, prospective students can get frustrated if they have to wait even a day to get information from you.
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Research, Marketing & Recruitment
Using Higher Ed Data to Strengthen Your Website
As you consider content to include on your site, take a minute to look at the most recent data on student engagement.
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Research, Marketing & Recruitment
5 Reasons Why a Responsive College Website Matters
Being able to engage with students however they access your website is the primary reason for going responsive, but there are several other important issues.
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Research, Marketing & Recruitment
Capitalizing on Mobile Phones to Reach Prospective Students
Colleges and universities must have a responsive website that's easy for students to use and interact with on their mobile phones.
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Research, Marketing & Recruitment
Online Paid Ads: They Matter More Than Ever
Today's students are the point-and-click generation, meaning that if your paid ad is creative, colorful, and interactive, they are likely to click to learn more.
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Research, Marketing & Recruitment
5 Signs Your College or University Website Is a Dud
There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students.
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Research, Marketing & Recruitment
What Students Watch: Videos that Attract College Students
According to the 2018 E-Expectations Trend Report, students are drawn to videos on college and university websites, especially if they provide an intimate look at student life.
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