Blog
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Marketing & Recruitment, Research
5 Reasons Why a Responsive College Website Matters
Being able to engage with students however they access your website is the primary reason for going responsive, but there are several other important issues.
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Research, Marketing & Recruitment
Capitalizing on Mobile Phones to Reach Prospective Students
Colleges and universities must have a responsive website that's easy for students to use and interact with on their mobile phones.
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Research, Marketing & Recruitment
Online Paid Ads: They Matter More Than Ever
Today's students are the point-and-click generation, meaning that if your paid ad is creative, colorful, and interactive, they are likely to click to learn more.
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Marketing & Recruitment, Research
5 Signs Your College or University Website Is a Dud
There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students.
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Marketing & Recruitment, Research
What Students Watch: Videos that Attract College Students
According to the 2018 E-Expectations Trend Report, students are drawn to videos on college and university websites, especially if they provide an intimate look at student life.
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Research, Marketing & Recruitment
What Students Search for When Choosing a College
Every year, there is always a surprise statistic to learn in the E-Expectations Trend Report about prospective students.
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Marketing & Recruitment, Research
Reaching First-Generation Students on Your Website
First-generation college students have less support from parents and welcome any and all communication channels available.
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Research, Marketing & Recruitment
Social Media Strategy for Colleges and Universities
There may be a percentage of prospective students who will open mail from your school, but your best bet in reaching Gen Z is online.
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Research, Marketing & Recruitment
Get Engaged! What the Latest Research Says About College Websites
Every year, prospective students grow increasingly tech-savvy, and if your college or university is not keeping up, you are missing valuable opportunities to attract and interest them in your school.
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Top Five Analytics to Review Every Day
It’s a good idea to check your website analytics regularly. Establish a routine to get familiar with the system, spot anomalies, and identify trends.
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