We all know by now that email marketing is not dead. In fact, it is very much alive; however, in need of a makeover. We discovered this in the 2014 E-Expectations survey conducted with 1,000 college-bound high school students. The results showed that two-thirds of students said they check their email at least once a day using their mobile device! These are the same students that are arriving on your campus right now.
If you've done any email marketing, you know it can be challenging to get emails to look good and consistent across various email clients and their mobile counterparts. Many features of HTML and CSS aren't supported, and what looks great in a browser may not render correctly on a smart phone.
So, how do colleges and universities reach students, who are always on the go, with responsive emails? Introducing OmniUpdate’s email solution: Email Campaign Manager!
We’ve integrated the Ink responsive email framework into OU Campus and developed a library of snippets that can be used within the CMS to design emails and newsletters that are responsive and compatible with modern email clients. Ink is by the same team that developed Foundation, a very popular responsive web design framework, so you know its good stuff.
Within the Email Campaign Manager itself you’ll be able to create, test, and send all your campaigns.Testing includes A/B testing where two different emails will be sent to a subset of target recipients. The winning version (determined by open rate, total unique clicks, or total clicks on a selected link) will be sent to the remaining recipients. You can easily track the progress of any A/B test or campaign. Who’s opening the email? Where are they located? What device and email clients are they using? Which links are being clicked on? All of this can be monitored inside Email Campaign Manager! Plus, you’ll also get a detailed look into your subscriber lists.
Best of all, you have the power to curate your lists using LDP forms in OU Campus. Drop form assets into your web pages and submitted entries will automatically be added as new subscribers to the appropriate list.
So, take your email marketing to the next level with this built-for-you system. Promoting your university or college couldn’t be simpler! Are you ready to leverage your web CMS to create, send, and manage your institution’s email with Email Campaign Manager? Contact firstname.lastname@example.org for more information.