Have you ever created and published a page of content on your website, only to find virtually the same thing already online? Even worse, have you discovered two (or three, or more) overlapping pages with glaring inconsistencies? Or have you published a great piece in a corner of your site and wondered whether anyone will ever find it?
Colleges and universities attempting to manage their websites without a web content management system (CMS) encounter these problems all the time. A full-featured CMS like OU Campus™ offers the solution, letting you create a library of content for use across your site. You’ll save time, provide users with authoritative info, and get much more mileage out of your material.
Here are 10 kinds of content you’ll find yourself and your colleagues consistently repurposing:
- Program info: When shopping colleges, most prospective students immediately seek out information
on academic programs. But depending on where they look—admissions, departmental, or
catalog pages—they find different, even conflicting details.
- Course descriptions: Along similar lines, a CMS can keep specific course descriptions current and help
you post them wherever you like, including on departmental and faculty pages. OU Campus’
course catalog module makes the process especially simple and can pull course details directly from your
student information system.
- Financial aid info: This is another key content category for prospects, and one that’s typically hard
to manage. With a CMS, you can keep scholarship eligibility, award amounts, FAFSA
instructions, and more up to date to use aid information as a selling point across
- Costs of attendance: Likewise, you can ensure that numbers for tuition, fees, housing, and other costs
consistently add up. No more wondering which of the different figures posted on your
site are actually correct.
- Campus event postings: A CMS—particularly one with a dedicated event management function like OU Campus’
OU Calendar™ module—can solve the problem of event promotion. You can create a central campus calendar;
tag events for categories, audiences, and sponsoring departments; and deliver tailor-made
event listings to various pages site-wide.
- News stories: Publicizing a student or faculty achievement? With a CMS, you can quickly repurpose
the story on a departmental page or wherever you like. Create custom lists of news
headlines across your site to get more visibility for your PR and campus communications
- Faculty profiles: OU Campus’ faculty directory module makes it simple to develop comprehensive faculty pages and deliver them anywhere.
You can pull contact information from external databases, integrate course listings
from the catalog, and drop in photos, bio sketches, and other info that faculty themselves
can easily edit.
- Contact info: Campus directory databases are usually the best source of contact information for
faculty, staff, and offices, provided they’re well managed. But if your campus lacks
a solid directory database, or if you want to provide additional info not listed in
the directory, a CMS can help. Define the fields you want (e.g., title, email, address,
phone, social media handles), publish contacts wherever you need them, and make any
updates from one central location.
- Facts and figures: Your CMS can become a repository for institutional data, rankings, and key bragging
points, making it easy to place current facts and figures wherever they help tell
- Testimonials: Student, alumni, and faculty testimonials can mix text, photos, and other content. Rotate a series of them through your home or admissions pages, and drop targeted pieces on relevant program pages.
A CMS makes it possible to adopt a true “create once, publish everywhere” approach, and a campus-wide CMS implementation opens a whole range of new possibilities. Once distributed contributors and editors start building a common library of content, they’ll stop duplicating each other’s efforts, start speaking with a common voice, and give your institution a more cohesive and dynamic online profile.
Find out how Elizabethtown College stays environmentally friendly through a reduce-reuse-recycle content strategy.