Don’t begin a website redesign without first considering these trends.
Every website design project begins by answering this question: How can you ensure that your college or university’s website will meet today’s needs, but also continue to be relevant and look good 2 or 3 years down the road?
Even without a crystal ball, there are some emerging trends that can help you determine what you should consider when initiating a website redesign in higher education.
Website Design Trends
- Responsiveness is not an option, but a necessity. Your website design must adjust to whatever digital platform your audience uses, from tablets to phones to desktop computers.
- Branding is key. Making your brand integral to your website’s design is a core piece of web redesign.
- Create an emotional connection. Today’s sites must present information in a cohesive, timely, and visual way to drive an emotional connection with prospective students.
- Employ clean design. The effective use of white space and simplified designs are easy on the eyes, making content stand out from the page and easier to read. Additionally, more attention is being given to site architecture and hierarchy of pages so that site visitors can quickly find the information they need.
- Use pathways to guide site visitors. Web content designed in pathways guides site visitors to the appropriate programs based on their unique academic interests.
- Focus on UX. Web design is becoming hyper-focused on the user experience by growing more interactive and engaging through an increased use of blogs, videos, interactive campus maps, and mobile-friendly forms.
- Address multiple audiences. While prospective students are the top audience for higher ed websites, attending students and alumni are equally important. Their need to access information in a timely manner and continue their engagement with the school via digital platforms are moving to the forefront in redesign goals.
- Content should tell a story. More than ever, video, articles, and photographs are integrated to tell the unique story of your school’s history and culture so that prospective students can actually visualize themselves on your campus.
An objective look at your current website and how it might address some of these trends is a smart way to approach an upcoming redesign.
To learn more about what a comprehensive website redesign in higher education includes, download our white paper, Successful Website Redesign: Comprehensive Planning and Strategy.