The good news about conducting a website content audit is that there are a number of free and fee-based tools to make the process faster and easier. Mix and match tools to gather the information you need about your content, but remember that these tools should enhance your audit—not replace the hard work of quantifying and qualifying your content. Insights and observations from content auditors are valuable pieces of a successful content audit that, if heeded, can transform your site.
Below is a compilation of website content audit tools to get you started.
Content Audit Tools
|Ahrefs||Researches competitor sites and makes suggestions for increasing site rankings.|
|BuzzSumo||Analyzes content performance and finds key influencers to promote content.|
|Crazy Egg||Visual reports and heatmaps of your website visitor data.|
|Lucidchart||Diagrams your site and allows team collaboration.|
|Majestic Site Explorer||Breaks down incoming links and metrics so that search engines can categorize your site.|
|OmniGraffle||Creates graphics for your website wireframes and site maps.|
|Optimal Sort||An online card sorting tool to find out how people think your content should be organized.|
|RealtimeBoard||Collaboration tool for visualizing projects, collecting ideas, and sharing work.|
|Screaming Frog||Desktop website crawler that allows you to capture key website elements to analyze SEO.|
|Slickplan||Website planning system for building page architecture with a site crawler that pulls in your existing website pages.|
|Visio||Creates flowcharts of your navigation.|
|XMind||Brainstorming and mind mapping tool helpful for content organization.|
To learn more about conducting a content audit, download our latest white paper, Website Audit: Cleaning Up Your Content Before a Redesign.