In 2018, digital marketers predict that 79% of Internet traffic will be video content. It comes as no surprise: The current generation of high schoolers have grown up watching Netflix and YouTube videos. However, while they may still watch hours of cat videos, sports clips, and makeup tutorials, they are now getting their news from videos, too—and that includes important information about prospective colleges. In fact, the 2017 E-Expectations Trend Report found that videos are one of the top influencers for information gathering for students—and 63% of the students surveyed said that videos are the most interesting type of social media posts.
These statistics are just as compelling:
- Snapchatters watch 10 billion videos a day.
- 65% of video viewers watch more than three-fourths of a video.
- 85% of videos on Facebook are watched without sound.
- 4 times as many people say they would rather watch a video about a product than read about it.
- Marketing efforts that include video grow revenue 49% faster than their non-video counterparts.
Are you ready for this new way to market content and reach prospective students?
At OmniUpdate, we are here to help. Knowing that video is an essential feature for every college website, our OU Campus™ web content management system (CMS) includes the YouTube Gadget, which makes it easy for content contributors to search, preview, and add YouTube videos to any web page.
Within the gadget, you can search for any video from the Channel drop-down menu, which lists all YouTube channels for which you have access. See the gadget in action below:
“This is such a cool gadget. It’s visual and interactive, plus it makes adding videos to your website really simple,” said Nicole Conary, a User Experience Design Engineer for OmniUpdate. “We want our products to be functional, but we also want them to be fun and easy to use.”
Quick tip: You can boost your ranking factors in Google for video content by labeling your videos with clear, concise descriptions and using key metadata for names and titles.