By continuing to use this site, you agree to the storing of first- and third-party cookies on your device to enhance site navigation; analyze site, product, and service usage; and assist in our marketing and promotional efforts. Cookie Policy

Skip to main content

Web Design

Website Redesign: Terms to Know

dictionary search

Knowing these terms will make it easier to talk all things design related.

Unfamiliar terminology can make the process of a website redesign seem more daunting than it really is. Following are definitions for common words you’ll encounter in your research of web redesign best practices, words that will help you better understand the process, related systems, and how it all comes together.



Website Redesign Terms to Know

Back end The back end of your website powers specific applications and functionality your website interacts with, including databases that capture user input and display personalized results.
Call to Action (CTA) CTAs call your site visitors to action by asking that they provide an email, complete a form, or click to move to a different page.
Content Management System (CMS) This is the enterprise software that manages the content and design on your site, allowing multiple contributors to manage approved areas of responsibility with ease.
Cascading Style Sheet (CSS) CSS files provide design parameters for your site, including font size, page margins, colors, image styling, table formatting, and more.
Front end Your website’s front end refers to the code that drives the visible user experience (UX), including the specific user interface (UI) displayed in browsers and mobile devices.
File Transfer Protocol (FTP) Also known as Secure File Transfer Protocol (SFTP), this is how files are transferred to the server by web developers, designers, and content editors.
Hosting Hosting includes all the technologies and services needed for your website to be viewed by devices on the internet. Websites are hosted, or stored, on physical servers or virtual cloud service providers.
HyperText Markup Language (HTML) HTML is the language used to display your website in a browser or mobile device. The language is comprised of simple tags that instruct browsers how to render the structure of your web pages.
Information Architecture (IA) This is simply the hierarchy, or outline, of your website’s pages. Primary, secondary, and tertiary pages are identified and put into the navigation accordingly.
Personas Personas are descriptions of your target website visitors. One of the best ways to focus your site is to create personas of your target audience using demographics for prospective and existing students so that you can tailor your messages accordingly.
Responsive Design When design is responsive, it allows your web pages to “respond” or reformat to a variety of screen sizes.
Search Engine Optimization (SEO) Google and other search engines review your site and rank pages for relevancy based on various criteria such as keywords, page titles, and the content itself.
User Experience (UX) UX refers to design decisions that drive the overall site visitor’s emotions and attitudes about your website.
User Interface (UI) UI refers to specific design elements that provide visitor interactivity with your website and its content, including links, buttons, navigation functionality, and more.


If you are considering a redesign, there’s no need to reinvent the wheel. Learn more by downloading our latest white paper, Successful Website Redesign: Comprehensive Planning and Strategy.

Download white paper

Share this article:

Get blog posts and more straight to your inbox!

Get blog posts and more straight to your inbox!

Join our mailing list to receive periodic emails with info about new blog posts, upcoming webcasts, and more.