A new year.
A new focus.
A new set of challenges.
As higher education continues to change and evolve, it’s more important than ever for higher ed administrators and marketers to stay abreast of new trends. In 2020, there's five to pay attention to:
- Master storytelling in your marketing.
- Fully understand ADA compliance.
- Investigate artificial intelligence.
- Make direct contact.
- Integrate your systems.
In the hubbub of the holidays, take a few minutes to brush up on these trends to jump-start 2020.
1. GET THE STORY.
More than ever, marketing will employ elements of story into campaigns to attract prospective students and maintain their attention. Stories make it easier to remember facts and events, but this type of marketing is also an art that requires practice. Bernadette Jiwa’s The Story of Telling website is a good place to learn how to create stories that produce an emotional connection between your school and your target audience.
2. EMBRACE COMPLIANCY.
The mad scramble to get your website accessible may have left you little time to fully understand the myriad guidelines and laws governing accessibility. Robert Heyser from Tarrant County College in Texas simplifies the jargon with an easy-to-understand overview. In Accessibility Compliance: Making Sense of ADA, 504, 508, and WCAG, Heyser also shares free tools to better test your site for accessibility compliance.
3. INVESTIGATE AI.
Whether you’re ready or not, it’s coming. Artificial intelligence (AI) is slowly automating tasks that historically have been performed by humans, elevating personalization, response, assessment, and marketing performance to a new level. Get ahead of the curve by learning what AI tools are available now and what is on the horizon for higher ed marketers.
4. REACH OUT IN PERSON.
Despite digital activity, a recent survey found that the most effective marketing strategies for colleges and universities are events-based and involve direct interaction.
5. INTEGRATE YOUR SYSTEMS.
It’s 2020—so don’t invest in technology if it doesn’t integrate well with other add-ons and systems, or lacks the tools you need to work efficiently and effectively. Seamless integration and features designed specifically for higher ed should be essentials on your technology checklist.
Download Get Ahead in 2020: 52 Digital Marketing Tips for Higher Ed today!