COVID-19, or coronavirus, has been slow to hit college campuses, but it appears that academia is poised to be the next playing field for this public health emergency. Many schools have already cancelled spring break and summer study abroad programs, and now the first cases of the virus have been confirmed at U.S. colleges.
Your school’s crisis plan should include ways to get the word out fast to everyone who might be affected by the disruption on campus. This is where a content management system (CMS) like OU Campus® can help. Whether inclement weather, wildfire, or viruses, your CMS is a super tool that you can wield when dealing with the pending disaster and aftermath of campus crises.
In this post, learn the three Bs of crisis planning:
- Be ready.
- Be responsive.
- Be proactive—not reactive.
With a comprehensive plan in place, your college or university can then transform
your CMS into a powerful tool to help you combat an array of campus crises.
The University of Georgia created a coronavirus section on their website using OU Campus to address concerns about the virus.
—Image courtesy of University of Georgia
If the crises of the last 20 years have taught us anything, it’s to have a plan in place before disaster strikes. It might not be possible to anticipate every possible threat—the coronavirus is a good example of an unanticipated crisis—but having a plan in place gives your college or university a starting point for response.
Communications is a key part of a crisis plan. How will you get the word out about pending disaster? What are the tools you’ll need to use and who has access to them? A CMS is invaluable in this aspect because it simplifies the dissemination of information to your school’s various audiences.
Response time is a key indicator of whether your campus can handle a crisis. The sooner you’re able to warn students, faculty, and staff of pending danger, the better your crisis plan. This is especially true if the event is a weather threat such as a tornado. OU Campus Emergency Alerts is a tool that allows users to update their school’s website quickly with announcements placed prominently on web pages or pushed out to social platforms.
Want to see OU Campus Emergency Alerts in action? Request a demo today.
Be proactive—not reactive.
It’s not a question of if, but when… Your college or university might not be facing a crisis at this moment—which is all the more reason to get the tools in place so that when you do, you’ll be ready. With the crisis super tool of a powerful and flexible content management system like OU Campus in your toolbox, you’ll be ready to meet future challenges head-on.
Is your campus at risk? Download our white paper Coronavirus on Campus: 7 Ways to Use Your CMS as a Super Tool for Crisis Management to learn more about ways to put your CMS to work during a campus crisis.