E-Expectations of Transfer Students 2020 | OmniUpdate

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E-Expectations of Transfer Students 2020:

Focus on Website Experiences

A recent change in guidelines from the National Association for College Admissions Counselors (NACAC) clears the way for institutions to actively recruit students who have confirmed enrollment or are presently enrolled elsewhere.

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With the recent change in guidelines from the National Association for College Admissions Counselors and the challenges of the COVID-19 pandemic, now is the time to engage the ever-growing student population of transfer students by strengthening your institution’s digital presence.

The data in this paper can help you gain support from leadership for developing a thoughtful digital engagement strategy that attracts prospective transfer students. You’ll find recommendations to fortify your institution’s digital presence through website and related marketing resources.

In this research paper, you'll explore:

  • How transfer students research a college or university
  • Rules of engagement with prospective transfer students
  • How transfer students find a college or university website
  • Content priorities for transfer students
  • Transfer student frustrations
  • The impact of social media on prospective transfers

This research paper focuses on a subset of the results from E-Expectations® of Transfer Students: A 2020 Trend Report.