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white paper icon WHITE PAPER

Design with Purpose: Creating a Performance-Driven Website


Contemplating how to start redesigning your website?

It's time for a new look for your institution's website, but perhaps you lack a background in design or the knowledge about what constitutes an effective website. Or you may find that you need to brush up on trends to attract and engage prospective and current students. This white paper outlines the steps needed to get you started with the design phase of a website redesign.

Even with limited resources, time constraints, deadlines, and an endless list of desired website features, you’ll find that this white paper can help you create an attractive, well-designed website that visitors find appealing and informative.

Design with Purpose white paper cover

This white paper includes:

  • Principles of an Effective Website Redesign
  • Considering Your Audience's Wants and Needs
  • Analyzing and Evaluating Successful College and University Websites
  • Designing with Implementation in Mind
  • Using Data to Reach Your Redesign Goals


Design with Purpose: Creating a Performance-Driven Website is the fourth in a multi-part series of white papers to help institutions in higher education initiate, plan, and launch a comprehensive website redesign.

Other white papers in the series:

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