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white paper icon WHITE PAPER

Manage Website Content Like a Pro: 8 Steps to Success

Manage Website Content Like a Pro

What's the big deal about content?

As the internet has evolved, so has the approach to and use of content on your college or university's website. Today, it’s not only about what you say, but how you say it and the strategy behind how content is presented to your audience(s) online.

In this white paper, learn how to:

  • Define your website content's core strategy.
  • Create a style guide for brand consistency.
  • Identify and manage content contributors.
  • Provide the right tools for contributors.
  • Create an editorial calendar for your website.
  • Optimize and protect your website's content.
  • Measure your website's success.

Download the white paper: