E-Expectations 2019: How Data Benefits Your Website and Online Searchability
What you'll learn:
Your institution's digital presence is the most important strategy for engaging Generation Z. Yet with ads, videos, and messages competing 24/7 for their attention, how can you make your college or university's messaging stand out? Knowing how prospective students use digital technology can help you refine your school's online marketing strategy for recruitment, admissions, and retention. Watch this webcast to learn:
- How prospective students are finding and landing on your website.
- What images and content students want (and don't want) to see on your website.
- Questions you should be asking about your school’s current digital presence.