Content Governance: The Most Important Thing You Aren't Doing
What you'll learn:
Today's digital landscape in higher education requires content production at an unsustainable pace. The need for content that matches best practices related to audience demands, SEO, and accessibility is at an all-time high, while higher education communicators and marketers are tasked with an increasing (and also unsustainable) amount of responsibilities. Implementing a strategic and organized content governance plan, complete with workflows and approvals, is an essential step when looking to build a more comprehensive digital strategy. Watch this webcast to learn:
- Why content governance doesn't need to be complex.
- Best practices for content governance.
- Examples of how a simple plan can maximize all content creators' talents, abilities, interests, and schedules.