Web (First) Impressions Are Everything
Aaron BlauRNL + Converge
What you'll learn:
A positive first impression with your brand is the difference between a prospective student deciding to learn more about your institution or quickly removing you from their list. During this webcast, Aaron shares examples of how web content (both inside and outside of higher education) draws target audiences with an authentic brand message. Watch this webcast to learn:
- Various types of content strategies (photo, video, text).
- How authentic brand messages are crafted.
- Why authentic brand messages are effective.