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Homepage Is Redesigned: Now What?

Making Data-Driven Decisions That Convert Prospective Students

Jon S. Wilburn

 

Presenter

Jon S. Wilburn

Kentucky Community & Technical College System

What you'll learn:

In the summer of 2018, Kentucky Community & Technical College System (KCTCS) wrapped up the redesign of its 16 college websites. They changed design and information architecture, plus repositioned their brand with prospective students in mind. A year later, they took a deep dive into their homepages. During this webcast, learn how they made decisions in the past, the internal and external research that drives them now, and how they plan to continue evolving. Watch this webcast to learn:

  1.  How KCTCS designed their homepage template to be reactive to testing and updates.
  2. How KCTCS uses free Google tools to track KPIs using tags, events, and goals.
  3.  How KCTCS uses data to drive meaningful changes on the homepage.

 

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