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Webcast

Improving SEO: How to Find and Wisely Use Keywords and Phrases

Caroline Roberts

Presenter

Caroline Roberts

Content Strategist

iFactory

About the webcast:

Keywords are a critical component of search engine optimization, or helping search engines find your content. But keywords can be confusing. In the past, frequent mentions of specific phrases resulted in high search result rankings, which led to keyword stuffing, which led to Google dropping stuffed content in their rankings. During this webcast with Caroline Roberts from iFactory, learn why keywords still matter, how to find them, and how to use them wisely.

What you'll learn:

  • Why you should research keywords before you write
  • Effective sources for keyword research so you can figure out how users find you
  • Where to place your keywords to enhance your search results

 

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