Co-Sponsored Report Summarizes the Attitudes of Prospective College Students
Camarillo, California - June 8, 2009 - OmniUpdate, Inc., the leading provider of web content management systems (CMS)
for higher education, announced today the availability of a new research report, Scrolling
Toward Enrollment: Web Site Content and the E-Expectations of College Bound Seniors.
This research project was conducted during 2009 in cooperation with Noel-Levitz, James
Tower, and the National Research Center for College & University Admissions (NRCCUA).
Published by Noel-Levitz as part of their E-Expectations research series, the report uncovers interesting new findings affecting admissions marketing and the higher education Web site:
- 80 % of students said the content presented on a college or university Web site is more important than how the site looks.
- 88% of students said they would drop a school from their search or be disappointed with a school if that institution’s Web site did not have the content they needed.
- 57% of students said if they noticed the content or text on a school Web site was out of date, incorrect, or unhelpful, they would probably take it off their list.
- 79% of students said they would read all the content on a Web site about admissions, even if it meant scrolling, and 74% said the same about cost and financial aid information.
Prior to the study, there was a perception among institutions that students were unlikely to read much online content, so the results of the study were eye-opening. The new findings verify that the majority of prospective students find web content crucial in their enrollment decision, and they are willing to read and scroll, if necessary, to get the desired information.
The study affirms that the Web site plays a vital role in a higher education institution's recruitment effort and that a negative content experience could reduce a student's interest in a school. Lance Merker, President and CEO of OmniUpdate, expressed the company’s excitement when asked to participate in the 2009 study, although he was not surprised by the results. "OmniUpdate understands that web content is critical to the success of college and university admissions marketing and that a web CMS, like our OU Campus product, is essential. Because most admissions marketing efforts today are designed to drive prospective students to the college Web site for more information, keeping Web site content relevant, current, and easy to find is paramount to the success of the institution."
OmniUpdate provides higher education institutions with enterprise-class web content management systems to easily and cost-effectively manage and enhance their web presence and take advantage of the latest web technologies. The company's flagship web content management system (CMS), OU Campus, is a secure and scalable solution offering a complete feature set, extensible tools, and deployment flexibility supported by remarkable customer service and extensive community resources.