Trends in mobile, web analytics, and online course catalogs are among the hot topics in higher education covered at the conference
Camarillo, CA — February 22, 2013 — OmniUpdate, the leading web content management system (CMS) provider for higher education, announced today that its annual user training conference will take place in Anaheim, Calif., March 3-7. More than 150 people representing higher education institutions from around the world are expected to attend.
At the conference, OmniUpdate President and CEO Lance Merker will be previewing OU Campus™ version 10, expected to roll out to users over the next few months. OU Campus is the company's flagship CMS product, used to manage more than 550 college and university websites.
"This is an exciting year for us — kicking off with our largest user conference ever, then launching OU Campus version 10," said Merker. "Version 10 gives our higher ed customers new tools to adapt to the changing nature of the web. Conference attendees will get a sneak peek at changes to platform extensibility, plus new capabilities including OU Campus Mobile, gadgets, and multi-channel analytics that easily track web page activity and social media traffic."
Plenary speaker Mark Greenfield, director of web services at the University at Buffalo and a web consultant for higher education, will discuss how campuses can use web analytics to evaluate and improve their web efforts. "Ask ten people the big question — 'What makes a good website?' — and you'll get ten different answers," Greenfield said. "Having conversations up-front about what makes a good website and knowing what evaluation tools we'll use to measure our success can make the difference between a site that works and a site that works well."
Speaking to the need for campuses to serve an increasingly mobile audience are Tarrant County College District's Susan Ragland, interim director of web communications, and Robert Heyser, manager of web development. "We're seeing an average of 25 percent of our traffic coming from mobile. That's significant." said Ragland. "We looked at adaptive and responsive design, mobile web, and web apps. When it came to deciding which way to go, we found it was most important to understand the needs and expectations of our audiences, and design from there."
"For us, we knew we needed an approach to mobile that didn't leave anyone out, and that fit into our big-picture plans for our web presence," said Heyser. "We ended up using OU Campus and developing a mobile website and apps for Android and Apple."
Tackling the issue of managing course catalog content are OmniUpdate's Director of Implementation Marcel Ayers and Sales Director Jeremy Rex. "This is one of the big trends we're seeing in higher education — the move to online course catalogs. Now schools want to provide a seamless experience for those browsing catalogs, whether from a computer or a mobile device," added Rex.
"Between high print costs and the fact that any course catalog seems out-of-date the minute it's printed, the move to online is a no-brainer," said Lynn Zawie, a web content coordinator at Stony Brook University who worked with OU Campus to digitize the school's course catalogs. "Moving from a print culture to a digital culture, and learning the difference between designing for print and designing for the web represent big changes. Getting buy-in early, and thinking through the structure to make sure the catalog is easy to maintain over the long-term, those have been the keys to our success."
Information about the conference is available at omniupdate.com/outc13.
About OmniUpdate, Inc.
OmniUpdate is the leading web content management system (CMS) provider for higher education. OmniUpdate's enterprise web CMS, OU Campus™, empowers institutions to effectively manage and enhance their web presence and take advantage of the latest web and mobile technologies. OU Campus is secure and scalable, offering a complete feature set, extensible tools, and deployment flexibility supported by exceptional customer service and extensive community resources. More than 550 college and university websites are managed using OU Campus.
For more information, visit www.omniupdate.com.