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OmniUpdate Introduces OU Mashup™, Social Media Aggregation and Engagement for College and University Websites

New Tool Helps Higher Ed Customers Raise the Visibility of Their Social Media Efforts

Camarillo, CAApril 15, 2014 — OmniUpdate, the leading web content management system (CMS) provider for higher education, has released a new module called OU Mashup™ for its OU Campus™ CMS. The module allows a college or university to create a focal point for social media engagement on their public website.

OU Mashup was introduced to customers at the 2014 OmniUpdate User Training Conference in March. Marketing attendees immediately saw the benefit. One college has already implemented the module, and several others are in the process.

OU Mashup uses feeds from an institution's social networks to gather, curate (if desired), and display content. Networks include Facebook, Twitter, Instagram, YouTube, Flickr, and more. This real-time, collective display makes it much easier and faster for web and mobile site visitors to view and engage in an institution's social efforts. Visitors can toggle between the social networks if they wish to view them separately.

OU Mashup

"OU Mashup allows our higher education customers to truly capitalize on their social media ecosystem," said OmniUpdate President and CEO Lance Merker. "When conversations are viewed in the OU Mashup format, a hashtag campaign or other social media contest is instantly more engaging. As a result, the conversations increase and the campaign will garner more attention. The social media channels actually become more social."

About OmniUpdate, Inc.
OmniUpdate® is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional product and customer experience to its OU Campus™ CMS users who manage more than 700 web and mobile sites in the U.S. and around the world. OU Campus is secure and scalable, server and platform independent, and seamlessly integrates with other enterprise campus systems. It provides college and university web developers, administrators, and marketers with the user-friendly tools and deployment flexibility they need to achieve excellence.

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