OmniUpdate Releases Email Campaign Manager

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OmniUpdate Releases Email Campaign Manager

Responsive Design Templates and Integration into OmniUpdate’s OU Campus CMS Gives Higher Ed Customers Something to Cheer About

Camarillo, CASeptember 23, 2014—OmniUpdate, the leading web content management system (CMS) provider for higher education, last week released Email Campaign Manager. It allows customers to send newsletters, announcements, promotions, and other important forms of information electronically within the OU Campus CMS interface.

OmniUpdate provides responsive templates that render properly in all major mobile devices and email clients, and is customizable to match institutional branding. The company also helps customers to set up and transport existing subscriber and “opt-out” lists, if needed. Customers can place subscribe forms anywhere on their website, and new subscribers will automatically be added to the desired list. Campaign testing and monitoring is made easy, as the product provides screenshots in all major email and mobile clients and validates against popular spam filters and firewalls. Performance reports include opens, bounces, link activity, A/B test results, and more.

Designing responsive emails that work in multiple email clients is tricky; often it is much more complicated than designing a web page. Lance Merker, President and CEO of OmniUpdate, said “We added Email Campaign Manager because our customers kept asking for our help, particularly with creating email newsletters. They weren’t happy with their email solution, or did not have the expertise to create the needed templates and forms. Our customer reaction to this announcement was immediate and tremendous. We’ve already implemented the first customer, and have several more underway.”

About OmniUpdate, Inc.
OmniUpdate® is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional product and customer experience to its OU Campus™ CMS users who manage more than 700 web and mobile sites in the U.S. and around the world. OU Campus is secure and scalable, server and platform independent, and seamlessly integrates with other enterprise campus systems. It provides college and university web developers, administrators, and marketers with the user-friendly tools and deployment flexibility they need to achieve excellence.

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